Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of these articles for you to browse

How To Sell A Franchise

Choosing franchisees is little different from any normal job selection process. However, finding the right applicant for your business isn’t easy one well-known hamburger chain is said to interview 100 prospective franchisees for every one appointed. Given this difficulty, it is especially important to have an effective ...
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Plenty of Room for New Franchises

It’s long been recognised that newer small businesses run as a sole proprietorship have higher failure rate than many long-established companies. Even larger businesses with long-standing track records for success are sliding into decline. By comparison, the franchise business model offers multiple advantages over other types of ...
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How to Systemise for Success

Many businesses work with ad hoc procedures that ‘just happen’, and aren’t really systems at all. This article is about how to maximise efficiency, how do you systemise your business, or improve the systems already there. Here are some tips: 1. Start by choosing an area for ...
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‘System’ is not a dirty word

Business owners are wary of ‘systems’, feeling they deprive them of flexibility. However, a system is no more than a repeatable way of doing things to achieve a particular outcome. Properly implemented, systemisation increases productivity and improves profit in businesses of any size and type. Here are ...
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Do you have the right management in place?

The right management and the right staff are two cornerstones ! Staff members play a very important role in making any franchise business successful. So, appoint the staff carefully and manage them properly to ensure quality customer handling. This will ensure customer satisfaction which is a must ...
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So you want to grow your business by franchising – but are you fit to lead?

One of the other deciding factors when analyzing whether a business is ripe to franchise, is the personality of the business owner or owners. Is that person a natural leader? Does he or she have the characteristics to manage a franchise chain? From perhaps dealing directly with ...
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System Is Not a Dirty Word Part 2

How to systemise your business for profit growth Or Profit from growth by systemising your business Or Systemising for Success In an earlier article – System Is Not a Dirty Word – I looked at how systems can be used by businesses of all types and size ...
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Franchise case study of a little known success story

A good example of using the franchising process of systemization and putting these principles into practice is Jack Cowin. Jack Cowin came to Australia when he was 26 years old with the franchise rights to Kentucky Fried Chicken in WA. Today he owns the Hungry Jacks chain ...
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How to franchise your business simply, successfully and save tens of thousands of dollars

Want to grow your business, raise capital and know franchising may be an option but you are unsure what’s really involved? Well, franchising is a great way to grow your business, often allowing you to expand locally, interstate and even internationally. But it can cost thousands, take ...
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Franchising continues to grow during tough times

Evidence shows franchising has extraordinary opportunities for family businesses, enabling them to grow into multi-million dollar assets. According to a recent PriceWaterhouseCoopers report franchises have seen average annual revenue growth of 10%.   The report states:   ‘The results of the 2012 Franchise Sector Indicator again back ...
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The four hot points found in every successful website

We’ve just spent some weeks working with our team developing our new website (yes, hoorah we’re excited about it – have a look at Franchise Simplyand tell us what you think at info@howtofranchisesimply.com.au) and after lots of research here’s what we’d like to share with you. Does ...
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Franchise investment groups show no sign of slowing

With the acquisition by Eagle Boys holding company of Degani’s Bakery Café – an interesting and diverse Melbourne based chain of 60 stores, the growth of the major franchise investment groups shows no sign of slowing  – this healthy demand means a lot for the value of ...
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The Importance of a great Marketing Strategy for a Franchise Business

I was reminded again the other day that great marketing is one of the foundations of a great franchise. I don’t mean just the advertising component of marketing but those first steps most businesses often overlook – working out exactly who wants your product, exactly what the ...
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Australians are great entrepreneurs

It doesn’t surprise me Australia is at the top of the list when it comes to producing great entrepreneurial business people. I see the signs each and every month in my Franchising workshops when business owners come to learn how to grow their latest enterprise through creating ...
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Seven things I wish I knew before buying into a franchise

Choose wisely before investing in a franchise. Buying a franchise can seem like an easy way to get into business, but there are pitfalls. Phil Blain, a franchise consultant at business advisers BDC, says that along with getting advice from an accountant and a lawyer, potential franchisees ...
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MLFA In The Media Y Mag

Microloan Foundation Australian founder Brian Keen was featured in the July 2013 issue of online magazine, YMag. ...
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Franchising expos are dead – or not?

This morning I visited the Brisbane Franchise Expo. In days gone by, I used to exhibit at Franchise Expos in all the major cities in Australia, both as a franchisor looking for new recruits and as a consultant looking for prospective franchisors. I recollect huge halls with ...
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Franchise on the brink? Top tips to fight back

Congratulations: you bought a franchise. Now, in theory at least, you have the resources to compete with big business. But suppose that your commercial marriage does not run to plan. Suppose you flounder and begin regretting investing in the $130 billion industry. Suppose you start fretting that ...
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Franchising to overtake manufacturing FCA and IBN

Franchising is set to overtake manufacturing in terms of employment numbers within 10 years, according to Brian Keen founder and director of How To Franchise Simply. Recent treasury modelling has suggested that the number of jobs in employment in manufacturing is expected to shrink by 17 per ...
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Social Media Tips on Twitter

Social Media Tips about – Twitter Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets“. An information network Twitter is a real-time information network that connects you to ...
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Why should I have documented systems?

To see what they can do I waved at Kevin Ford and his five-man crew on Tuesday night when the Space Station passed overhead. It still gives me a sense of awe accompanied by moistened eyes to see this small craft up there on its current 5 ...
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Why Australia needs franchisors!

One reads forever about so many business failures – not just in these post-GFC times. If you run a successful business or a franchise then you must read this because it’s very simple: can you provide the answer to these unfortunate business owners problems? It’s like a,b,c ...
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Weekend workshop

Went to Nick Cownie’s Success Blueprint weekend workshop with Prue and a lovely crowd of guests from my previous franchise events. We all had heaps of fun and some amazing mindset breakthroughs. Thanks Nick – you’re absolutely brilliant!   ...
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Success Recipes

Don’t take franchise success for granted. The mistakes franchisors can make are many and one major example appears to be lack of appropriate research as in this unfortunate recent example with Success Recipes franchise from Malaysia. And this was after already expanding into eight countries read more ...
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A great weekend

A great weekend. I ran the best franchise workshop yet on Saturday with a lovely group of committed business owners and then on Sunday.. A nine o’clock start saw me privileged to front up and spend an inspiring day in a workshop  with John Dwyer’s Institute of ...
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Five franchises under $100k

Australia is the world’s most franchised nation on a per-person basis, with three times as many franchises per head compared with the United States, IBISWorld research shows. The appeal of a franchise is clear. On paper, investing in one brings you turnkey convenience twinned with recognition. Still, ...
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2013 new dates have been released…

Have you set your goals for next year yet? Prue and I are going to be setting ours over the next couple of weeks before Christmas. It’s terrific having the flip chart out planning our new projects and strategies. And committing to what breakthroughs we want to ...
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Is disruption good for business?

We’re all (well, if we’re not we should be) experiencing massive change. For many of us it’s the first time. For us who are longer in the tooth, and that includes me, it’s a familiar pattern every seven to ten years. Maybe we’re lucky, maybe we’re not. ...
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Size up a franchise in seven easy steps

Australia is the world’s most franchised nation. It has three times more franchises per head compared with the United States, according to IBISWorld, which describes the $180 billion industry as “booming”. If you are keen to join the boom by buying a franchise, you’d better be careful. ...
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