About Us

Some people we work with have frustratedly come to us because they’ve tried to go it alone and unfortunately, they’ve missed vital steps essential to franchising well.

We believe you need to methodically cover all the details of a franchise path in a particular order. This saves you time, effort and money, which is why we tailor our process to effectively work for you.

The team at Franchise Simply is made up of highly experienced business specialists, each with expertise in the different franchise areas which generally need to be modified for success.

We have assisted dozens and dozens of businesses become franchised, whether from a simple concept or from an existing business.

We have also helped dozens of other business owners who, for one reason or another,
have decided to take advantage of the benefits of structuring their business like a franchise but who have not finalised the process to create franchised outlets.

I would be honoured to help you franchise your business and reap the rewards this business model offers.

I’m passionate about helping people become financially secure and independently wealthy by setting up their own business, wherever they are, whatever their background.

Having worked in the franchise sector for over 30 years and helped business to grow by over $9bn in that time, I believe franchising offers one of the most exciting business models around for anyone looking to create real wealth and financial independence for themselves.

I know it can help you

Expand your business

Increase its value and saleability

Help with staffing issues

Help you leverage yourself out of the day-to-day and work on your business

Give you your life back so you can spend time with family and doing the things you love to do

Give you pride in what you can achieve

I first saw the massive potential for franchising to create a successful business – fast – after opening and operating seven stores in just five years as a franchisee for Bedshed, setting up and growing six franchise groups of my own and working with many other businesses through Franchise Alliance, the consultancy I set up.

Based on this depth of experience, I’ve helped many dozens of businesses to franchise successfully, increasing their profits and allowing their owners to retake control of their lives by working fewer hours.

Because of my intensive commercial experience with franchised businesses, I believe that franchising must involve all aspects of your business if you are to be successful. I also believed each member of the team advising you must have experience in their specific area of interest through their own business and have advised other franchised businesses so they understand the full suite of tricky issues which can be involved.

Listed here in the order in which you will first meet them as you work through the step-by-step process of the Franchise Success Path.

Prue Keen
Jeremy Harris
Peter Buckingham
David Mclean

How to organize a legal agreement

Reflect the best possible content for all the parties

How to go about planning territories

Poor territory planning is a sure way to lose money

Learn the best structure all the various fees

Most people undercharge, by the way

Insight into franchisee recruitment flow

Advice on what to avoid to recruit the best

How could your business become a franchise?

Avoid paying too much to build a robust franchise


And, because I understand how business can transform lives, I also founded and became Chairman of MicroLoan Foundation Australia (MLFA), a charity which, to date, has provided over $3,000,000 in loans to impoverished women in Malawi, Zimbabwe, Zambia to allow them to start their own business and improve life for themselves and those who depend on them.

Brian Keen in a suit, smiling
It all starts with an obligation-free conversation
With Brian Keen… We cover where your business is at, where you want to go and how best to get there
Book your free 20-minute phone consultation now…
Schedule a call with Brian

Or order a free copy of my book
to learn more about how to
franchise your business
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We are Franchise Executives Program educators and our Franchise Success Path Programs and Kickstart Workshops are certified by the Franchise Council of Australia and the Institute of Certified Franchise Executives and can be credited against the CFE Programs

We believe in doing business… …for good

Our quest is to continue to help business owners who want to grow their business into a more valuable asset.

We do this through a number of our enterprises.

Through Franchise Simply® we help business owners who want to grow their business into a more valuable asset through franchising. The team of expert advisors at Franchise Simply® does this this through our simple three step Franchise Success Path which can be delivered in many different ways to suit you. We work closely with our team of leading franchise experts to provide the full range of services to the franchise industry, from carefully crafted legal agreements and operations and procedure manuals, to expert advice on corporate structures, fee structures, territory planning, franchisee support, recruitment and much more…The result - our members implement fast and get everything they need to succeed all in one place. Click here to join our inspiring community of entrepreneurs and you can be our next success story.

We believe in giving back and so a percentage of every program is given to MicroLoan Foundation Australia to help women in Southern Saharan Africa to build businesses and take their families out of poverty. To date we have helped provide over 60,000 loans impacting on 355,000 impoverished people.