Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of these articles for you to browse

New franchising post COVID

Just when I thought business had reached a peak in transforming from old fashioned face-to-face delivery to a sleek digital model, I found I was wrong. In the past year or so, there’s been another significant jump in the number of potential franchises which have upped their ...
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Becoming a multiunit franchisee

Multi-unit franchising, where individual franchisees own multiple units continues to be a significant trend in the franchise sector worldwide ...
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March Newsletter

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February Newsletter

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January Newsletter

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December Newsletter

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November Newsletter

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September Newsletter

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What if your ideal franchisee doesn’t exist?

When I attend expos and events I am told again and again, ‘This franchising thing is a con, my ideal franchisee just doesn’t exist’. When I question, I am inevitably told, ‘My business is successful but I want it to grow and have other people take the ...
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Why Lawyers Are The Last

WHEN FRANCHISING A BUSINESS, YOU CAN’T WORK OUT THE MYRIAD OF DIFFERENT ITEMS TO BE CAREFULLY DESCRIBED IN ANY MEANINGFUL FRANCHISE AGREEMENT, UNLESS YOU KNOW HOW A FRANCHISE GROUP IS GOING TO WORK. Even with the best will in the world, lawyers are not in the best ...
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How to sell franchises: 5 key points

Does your franchise offer stack up? It’s crucial in a highly competitive market to ensure your franchises are set to sell. How do you measure this? The exercise will be quite different for a greenfield outlet and an established one. This is because of every accountant’s pet ...
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Pros and Cons

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What are the five biggest mistakes that most people make when franchising?

In my mind, the following mistakes in franchising all come under the umbrella of not understanding what a franchise is all about. Mistake One Thinking the existing business will form the franchise outlet and only getting a legal agreement and operations manual based on that. Invariably, to ...
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Does franchising change when you’re taking on franchisees from other states or countries?

Expanding interstate or internationally definitely has different requirements which need to be accommodated. There are a number of things to think about and it definitely helps to be open-minded and flexible to change. Read on to learn more about taking franchisees from other states or countries. The need ...
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Identifying & Overcoming Barriers to Growth

Over 35 years in the franchise industry, watching many new and very experienced groups succeed and fail – my own among them – I’d say the commercial barriers to growth in a franchise network boil down to four things: Your product over time Your people and the ...
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Business Growth

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What holds people back from franchising – Part Two

Most business owners think about small business franchising as a way to grow but I find most just don’t take the step to make the necessary changes. Over the years I have found there are a number of reasons. To do this topic justice, I have written ...
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What holds people back from franchising – Part One

Most business owners think about franchising as a way to grow but I find most just don’t take the step to make the necessary changes. Over the years I have found there are a number of reasons. To do this topic justice, I have written two blogs, ...
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