Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of these articles for you to browse

How to sell franchises: 5 key points

Does your franchise offer stack up? It’s crucial in a highly competitive market to ensure your franchises are set to sell. How do you measure this? The exercise will be quite different for a greenfield outlet and an established one. This is because of every accountant’s pet ...
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Pros and Cons

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What are the five biggest mistakes that most people make when franchising?

In my mind, the following mistakes in franchising all come under the umbrella of not understanding what a franchise is all about. Mistake One Thinking the existing business will form the franchise outlet and only getting a legal agreement and operations manual based on that. Invariably, to ...
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Does franchising change when you’re taking on franchisees from other states or countries?

Expanding interstate or internationally definitely has different requirements which need to be accommodated. There are a number of things to think about and it definitely helps to be open-minded and flexible to change. Read on to learn more about taking franchisees from other states or countries. The need ...
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Identifying & Overcoming Barriers to Growth

Over 35 years in the franchise industry, watching many new and very experienced groups succeed and fail – my own among them – I’d say the commercial barriers to growth in a franchise network boil down to four things: Your product over time Your people and the ...
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Business Growth

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What holds people back from franchising – Part Two

Most business owners think about small business franchising as a way to grow but I find most just don’t take the step to make the necessary changes. Over the years I have found there are a number of reasons. To do this topic justice, I have written ...
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What holds people back from franchising – Part One

Most business owners think about franchising as a way to grow but I find most just don’t take the step to make the necessary changes. Over the years I have found there are a number of reasons. To do this topic justice, I have written two blogs, ...
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Why can franchising be such a daunting experience for people

There are a number of reasons for people to shy away from franchising. Is franchising a good idea? Firstly, most people have no idea what franchising really involves. They know that they need to work out fees and territories and that they need a legal agreement but ...
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When should a business start thinking about franchising?

Businesses should have franchising in mind from the beginning. However, this is said with some provisos. If you’re asking yourself, ‘should I franchise my business right now’, then read this first. The thing about franchising a business is that a franchisor is responsible, not just for running ...
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The Huge Power of Small

A Franchise Simply Radio Show with Paul Dunn from Buy1Give1 Many of the most successful franchises are not complex but are based on simple concepts which connect to people and give them what they want. The things that move us are actually tiny. As Seth Godin, in ...
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The Difference Between Licensing and Franchising – Does It Really Matter?

So often I am asked, “What is the difference between licensing and franchising?” Usually followed very fast by the statement, “A license is so much easier and faster to set up and so this is the way I want to go.” And you are right, a license ...
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The Disadvantages of Franchising

In the last of our three-part series on the advantages of franchising, we thought it would be extremely useful to look at the disadvantages. Like with all important decisions, it is a wise idea to weigh up both sides to ensure that you are fully aware of ...
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Advantages of Franchising Part 2: For the Franchisee

In part 1 of our Advantages of Franchising series, we looked at the advantages of franchising for a franchisor. Now it’s time to look at the benefits for a franchisee. You may have been considering owning your own business but have been worried that you don’t have ...
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Advantages of Franchising Part 1: For the Franchisor

Franchising has been around for many years, and has proven to be an excellent way for businesses to expand. It allows individuals to own and operate their own business under a business model that has been tried and tested, and ideas can be bounced between franchisor and ...
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Coaches, Mentors, Specialist Advisors – Building Your Team

We have come to the last post in our series and what better way to bring it all together than to talk about teams!  After all, choosing your team will help link those ever important pieces together for you! In the previous few posts we talked about ...
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Branding

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The Fine Print – Legal Documents and Agreements

This part is a bit more daunting than the six preceding components of our series – the basics, the people, the vision, the finances, and the the operating systems – because the preparation of legal documents and agreements is a highly specialised area. However, since they stitch ...
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Be a Smooth Operator – A Solid Operations Manual Equates to Franchising Success

You’ve covered a lot up to now with our 7 part series: learning the basics, choosing the right people, envisioning the bigger picture, and the finances. Now in part 5, we roll up our sleeves to create the operating systems which benefit both the franchisor and franchisee. ...
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Money in a Franchise Group

We’re now in Part 4 of our 7 part series. Now that you’ve learned about franchising, realised the importance of choosing people and envisioned your empire, it’s time to look into money. It’s obvious, the need for profit drives all business. And franchise groups are no exception. ...
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Envisioning Your Franchise Empire – Begin with the End in Mind

Already in Part 3 of our 7 part series!  Just to recap; in Part 1 we covered Learning about Franchising and in Part 2 we looked at how important it was to choose the right people and in this post we are going to delve into the ...
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All About People – Matching Franchise Structure with Franchisees’ Needs

Last week we went over the basics of Learning about Franchising.  If you haven’t read Week 1 of our 7 part series you will find it here. But this week, it’s all about the people. We recognise that when business owners were working out why they wanted ...
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Learning About Franchising – A Very Different Way to Do Business

Welcome to the first of our new 7 part series. Franchising is a wild and exciting ride! Are you ready to begin the journey with us? We understand that the idea of franchising your business can be overwhelming, complex and intense. That’s why we took over 30 ...
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Moving from Small Business Owner to Franchisor: How Your Role Changes

When deciding to make the leap from small business owner to franchisor, there are a number of elements that you will need to consider about what part you will play in the development and success of your franchise chain. It’s an exciting time for your business, but ...
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Franchising Step 4: Choosing the Right Franchisees to Fit Your Plan

If you haven’t read our first blog post, then you’ve missed the quintessential key to the best chance of franchise success, get  that step right and finding the right people becomes relatively straightforward. Here are 5 elements for you to contemplate as you search for the right ...
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Franchising Step 3: Getting the Paperwork Done

Once you have your franchise system in place and have worked out how the business elements will need to be changed to accommodate the new structure, the next step is to get the wheels turning by getting the paperwork done. Why? Because franchising is based on two ...
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Franchising Step 2: Adjusting the Business Essentials

Once you have a clear idea of your franchise system and the kind of people you need to run each bit, the next step is to think about the business adjustments needed to form the foundation. By creating a franchise group, your changes will be necessary to ...
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August Newsletter

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Franchising Step 1: Setting up the System

Before you can begin franchising, it’s important to work out what your franchise business system is going to look like. What for? Because you’re going to divide your existing business into two new ones: one for your future franchisees to service your customers; and the other one ...
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Making It Work: How Franchising Led These Small Business Owners to Enormous Growth

When you think of great Australian Franchises, Boost Juice, Ferguson Plarre, Bakers Delight, Kwik Kopy and G.J. Gardner are just a few of the names that spring to mind. Sometimes a little bit of inspiration is all it takes to leap from small business to entrepreneurial success. ...
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Is My Small Business Franchise-Worthy?

Owning and running a business can be exciting, rewarding and lucrative – successfully master the right formula then the world is your oyster. Becoming a franchisor is no different. Franchising is all about working to a tried and tested system in order to replicate the success of ...
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Seven Reasons Why Franchising is Good for Small Business Growth

Despite popular belief, franchising is not exclusive to large-scale businesses. Many studies show it can be the perfect vehicle for small businesses to expand – gaining market share through increased distribution of products or services with minimal capital outlay. You’ve probably heard of franchising before, but are ...
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Is franchising really in strife?

Brian Keen, founder and CEO of Franchise Simply, looks at the current run of bad news about the sector. Starting with the good news about franchising…Figures show the franchise sector continues its decades long history of grossly outstripping Australia’s GDP growth by an embarrassing margin. How does ...
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