Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of these articles for you to browse

Creating more sales traffic that sticks

Advertising is expensive and, next to creating your product, probably the most critical and expensive investment for developing and growing a successful business. You May Have To Sacrifice Equity Some businesses see advertising as their way to growth but I know this is often a gross oversimplification. ...
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Franchise Model

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How to Franchise Simply has officially been renamed as Franchise Simply

As we have previously announced, we are doing business under a new name. How to Franchise Simply has officially been renamed as ‘Franchise Simply’. I would like to welcome to 2016 and another year in which to grow your business. In this month’s newsletter, you’ll find news, ...
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Simplest Way To Beat Your Competition Hands Down

In today’s consumer world we are all bombarded with choice. Choice of more suppliers, choice of more products, and every one of them promising to provide better service. It doesn’t have to be January sale time to see that everyone is competing on price as well. In ...
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Can You Franchise Your Business

Well, yes, you can. Virtually every business I have come across in over 30 years has had the potential to be franchised. Having said that, of course, there are exceptions, and I know it is not feasible to create a franchise system for all businesses. Some businesses ...
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Does Your Business Have What It Takes To Become A Franchise

I have been involved in franchising dozens of businesses, at last count over 60. Some from concept and some where we converted an existing business to the franchised model and I am really happy to deal with either pathway with one really important proviso. The business owner ...
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Foodies Go Mainstream

There Are New Patterns Emerging As Fresh New Food Choices Challenge The Establishment When we arrived on the Gold Coast a few years ago, we were encouraged to visit Tedder Avenue in Main Beach for a foodie experience. The strip boasted some of the best foodie outlets ...
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Why are franchise operations manuals important?

What is it? In its simplest form, an operations manual is effectively the instruction manual for running a franchise business. It should include information and guidance on all aspects of what a franchisee needs to do in order to run their business as per the operational and ...
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Are You Ready To Open New Stores?

Brian Keen from How to Franchise Simply talks to Renew Design and shares three decades experience working within the franchise industry. We discussed a simple strategy to set your business up for growth. There are a handful of key ingredients that must be in place before a business ...
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The 7 Eleven saga and is wage cheating endemic?

Of course there has understandably been a lot of press about 7Eleven recently – which appears to be more about franchisee employment practices than franchising per se. There are always a wide range of success and failure stories around franchising but I have found that within the ...
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Will Gooding of Radio 5aa Adelaide interviews Brian Keen

Will Gooding, Radio 5aa Adelaide, interviews Brian Keen of How to Franchise Simply ask some serious questions about franchising in Australia today. ...
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How To Choose The Right Model When Starting Your Own Franchise

Starting or buying a franchise is one of the very best ways to leverage the profitability of a tried and tested business model. However, before you look at how to start your own franchise by converting an existing business, you need to ask yourself whether it’s actually ...
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