Franchise Radio Show 146 “How To Grow A Caring Franchise” with Jeff Salter

Jeff Salter is the founder and CEO of Caring Senior Service. Caring provides in-home, non-medical homecare services to help seniors maintain their independence and quality of life. While working at a home health care company, Jeff saw that seniors and families were not able to handle the challenges of aging in place. At 20 years old in 1991, Jeff started his company to be the solution for local and long-distance caregiving. Within 5 years, he had opened an additional 4 locations and in 2003 started franchising.

Jeff brought a never quit attitude to Caring, adding over 47 locations operating in 18 states. He recognised early on in his career that creating systems allowed for his operations to be predictable and thus franchise able. Today all caring Senior Service franchise locations benefit from a systematic approach to what many consider a non-systematic business.

For 6 years, Jeff has served on the advisory council of Private Duty Home Care at the National Association for Home Care and Hospice (NAHC). He also serves on the NAHC Advocacy Council, helping to drive the legislative agenda and advocate for issues related to non-medical home care. Jeff has spoken at national conferences for NAHC and the Home Care Association of America (HCAOA) and is an active participant in the International Franchise Association (IFA).

In 2021, Jeff celebrated the 30-year anniversary of Caring Senior Service by launching a movement called “Close the Gap in Senior Care” to bring awareness to overlooked aspects of senior care. In April 2021, to kick-start this movement and national conversation, Jeff rode his electric bicycle over 9,400 miles to visit each franchise location — a 4-month cross-country journey that raised nearly $100,000 for the Close the Gap cause.

On a personal note, Jeff lives in San Antonio, TX, is married to Catriona, and has two adult sons. Jeff has enjoyed a lifelong passion for rugby and still plays Division 3 rugby for San Antonio Rugby Club, where he was inducted into the SARFC Hall of Fame in 2016. Occasionally he gets to snowboard and even less occasionally gets to play a round of golf.

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