Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of these articles for you to browse

Brian Keen interviews Damian Paull, CEO of Franchise Council of Ausralia recently and here is the video

Today, business everywhere is all about optimising growth – or being lost in the turmoil we are witnessing daily in this new world order of disruption. In this eye-opening and frank conversation, we’re going to explore ways that the franchise model can be further improved, and how ...
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Franchise Recruitment Package

The Franchise Recruitment Package Once you have people interested in your franchise, you’ll need a package to send them. The recruitment package is a very basic thing. A lot of people, when they get hits on their website, will send out a bit of information and then ...
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Planning territories

Planning territories Planning territories I could spend half a day talking about territories. We’ll try and run through this just to get you a bit of a glimpse and see, really, what it comes down to. You need to get the size right It’s an opportunity, territories, ...
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Schlimmbesserung

There’s a lovely word that I learned that I came across it recently – “Schlimmbesserung.” It’s a German word. And what it means is you can work on something to the point of the optimum when you put more work into it, it actually it becomes less ...
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What Are the Disadvantages of Franchising?

So it’s not all wine and roses. In some respects there are what some people perceive as disadvantages. Loss of Autonomy You know, you have to lose some of your autonomy. No longer can you just chop and change and make decisions at the drop of a ...
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What Are The Advantages Of Franchising

Let’s look in some of these aspects. Working Capital A big advantage of franchising, there is an initial outlay, yes, but that’s fairly limited, I think, in terms of what you can spend in a business today, is that you get working capital. So for franchisors, you ...
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Recruiting new franchIsees

Recruiting new franchIsees An Example of how we went about it Moving on to recruitment, I mentioned earlier about Peter Bassett with his group and how his first franchisee was an employee and then, once that was established, he went on and sold other outlets to new ...
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How many franchises could you grow across Australia?

How many franchises could you grow across Australia Just consider this. Location Total Year One Year Two Year Three Accumulative Sydney 35 Melbourne 28 Brisbane 19 Perth 12 Adelaide 8 Country 20 Total 120 Example city 19 4 9 3 16 These figures are from Peter, but ...
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Franchise Simply Member Spotlight: Wade Morse and Base Zero

First Things, First Franchise Simply Member Spotlight: Wade Morse and Base Zero One of our members has been featured in Business Franchise Magazine! Wade Morse of Base Zero will be exhibiting at the Franchising Expo and Business Opportunities at the Brisbane Convention Centre on 23-24 July. See ...
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Make 2016 the year you took your business to another level.

Register and attend my Franchise Workshop on 7 and 8 August by clicking here. By attending you’ll discover how to grow a business asset you love and gain the time to live your life. And you will gain valuable information from our Expert Speakers on how to avoid the myriad mistakes too ...
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Budget 2016: Government reaffirms commitment to innovation agenda with a focus on fintech

Budget 2016: Government reaffirms commitment to innovation agenda with a focus on fintech The federal government has used the 2016 budget to reinforce its commitment to the national innovation agenda, with a particular focus on the role of fintech startups. Budget 2016: Tax “discount” for unincorporated businesses ...
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Disruption

Franchising expert Brian Keen encourages entrepreneurs to “Be a disruptor and join the new winners!”. “What keywords have been uppermost in business commentary so far this year?” In searching for a topic for this article, I asked this question at the recent Franchise Expo in Sydney. And ...
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Why disruptive thinking is essential

“What keywords that have been uppermost in business commentary so far this year?” In searching for a topic for this article, I asked this question at the recent Franchise Expo in Sydney. And there were three clear favourite responses – ‘change,’ ‘innovation,’ and ‘fear.’ Change because we ...
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How To Sell A Franchise

Choosing franchisees is little different from any normal job selection process. However, finding the right applicant for your business isn’t easy… one well-known hamburger chain is said to interview 100 prospective franchisees for every one appointed. Given this difficulty, it is especially important to have an effective ...
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5 Reasons Why Startup Franchises Can Fail, and What to Do About It

Griffiths University reported that the overall number of franchises fell between 2012 and 2014, because of small and unprofitable franchise closures. But franchise groups start small (even McDonalds) and some choose to stay small. 5 STEPS NOT TO FALL AND GET STUCK 1. A franchise is more ...
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Tech Tool from Dale Beaumont of Business Blueprint – One of the best little microphones out there

Maybe you’ve planned do some more video’s or interviews etc in which case this short video will be a great help to you I’m sure! See Dale’s short video about it here Kellogg’s first cereal cafe pops up in Sydney Kellogg’s is launching Sydney’s first cereal café ...
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Creating More Sales Traffic That Sticks

Advertising is expensive and, next to creating your product, probably the most critical and expensive investment for developing and growing a successful business. You May Have To Sacrifice Equity Some businesses see advertising as their way to growth but I know this is often a gross oversimplification. ...
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The 7 Eleven Saga and Is Wage Cheating Endemic?

Of course there has understandably been a lot of press about 7Eleven last year – which appears to be more about franchisee employment practices than franchising per se. There are always a wide range of success and failure stories around franchising but I have found that within ...
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Foodies Go Mainstream

There Are New Patterns Emerging As Fresh New Food Choices Challenge The Establishment When we arrived on the Gold Coast a few years ago, we were encouraged to visit Tedder Avenue in Main Beach for a foodie experience. The strip boasted some of the best foodie outlets ...
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Why 96% of Your Customer Say Nothing, But Just Quietly Leave!

96% of customers don’t bother complaining, they simply walk out, and many don’t bother to return. In fact recent research states that 91% don’t come back. Why are these figures so high? Read the article here The difference between ordinary and extraordinary is a little bit of ...
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Five things you need to know about Australia’s newest fast food chain

Carl’s Jr. was founded in Los Angeles in 1941, but has since expanded beyond the United States to countries such as Canada, Japan, Malaysia, Brazil, Russia and Denmark. American burger franchise Carl’s Jr. has launched in Australia almost three years after announcing its intention to tackle the ...
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