Franchise Radio Show 5 “Helping Franchisors and Franchisees Create Profitable Partnerships” with Greg Nathan

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Greg Nathan founded The Franchise Relationships Institute (FRI) 29 years ago, helping franchise networks to build and maintain profitable partnerships. This is where: Franchisees run profitable businesses, serve their customers with passion, and work collaboratively with each other and their franchisor, and

The four hot points found in every successful website

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business women

We’ve just spent some weeks working with our team developing our new website (yes, hoorah we’re excited about it – have a look at Franchise Simplyand tell us what you think at info@howtofranchisesimply.com.au) and after lots of research here’s what we’d like to share with you.

Does your Homepage or headline clearly state the number 1 problem that your prospect is facing right now?

And do you offer a solution to that problem?

In these days of high-speed media offering a huge choice of anything we are looking for… whether it be a service a product or information, we have all become fairly impatient when looking for a solution. The plain fact is that no one reads all the copy. Just think about flicking through a magazine in the doctor’s surgery or when sitting in an aircraft. It takes something to catch your eye for you to give it your attention and read the story.

This is nothing new.

In the world of exhibitions, this very brief opportunity to grab someone’s attention has been acknowledged for decades. If you’re walking past a stand you’ve two seconds to grab someone’s attention and a further 10 seconds for them to scan and absorb your message before they walk on to the next booth.That’s exactly the story online and why a wonderful story of your history with lots of copy and your name blazed across the headline serves nothing more (and you might not like this home truth) than to build your ego.

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Franchise investment groups show no sign of slowing

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With the acquisition by Eagle Boys holding company of Degani’s Bakery Café – an interesting and diverse Melbourne based chain of 60 stores, the growth of the major franchise investment groups shows no sign of slowing  – this healthy demand means a lot for the value of all franchisor businesses and will encourage more entrants … Read more

We believe in doing business… …for good

Our quest is to continue to help business owners who want to grow their business into a more valuable asset.

We do this through a number of our enterprises.

Through Franchise Simply® we help business owners who want to grow their business into a more valuable asset through franchising. The team of expert advisors at Franchise Simply® does this this through our simple three step Franchise Success Path which can be delivered in many different ways to suit you. We work closely with our team of leading franchise experts to provide the full range of services to the franchise industry, from carefully crafted legal agreements and operations and procedure manuals, to expert advice on corporate structures, fee structures, territory planning, franchisee support, recruitment and much more…The result - our members implement fast and get everything they need to succeed all in one place. Click here to join our inspiring community of entrepreneurs and you can be our next success story.

We believe in giving back and so a percentage of every program is given to MicroLoan Foundation Australia to help women in Southern Saharan Africa to build businesses and take their families out of poverty. To date we have helped provide over 60,000 loans impacting on 355,000 impoverished people.