Over 35 years in the franchise industry, watching many new and very experienced groups succeed and fail – my own among them – I’d say the commercial barriers to growth in a franchise network boil down to four things: Your product over time Your people and the money Service first, always Systemise and delegate The … Read more
Stage one is where the business concept is proven. Stage two is growing the business so it becomes profitable, Stage three is getting to the stage to have a handful of staff that will allow the owner to have a holiday or two. The reality is it most businesses do not expand to create multiple outlets until about 18 years old.
Most business owners think about small business franchising as a way to grow but I find most just don’t take the step to make the necessary changes. Over the years I have found there are a number of reasons.
Most business owners think about franchising as a way to grow but I find most just don’t take the step to make the necessary changes. Over the years I have found there are a number of reasons. To do this topic justice, I have written two blogs, each covering four of the eight reasons business … Read more
There are a number of reasons for people to shy away from franchising. Is franchising a good idea? Firstly, most people have no idea what franchising really involves. They know that they need to work out fees and territories and that they need a legal agreement but that is about it.
Businesses should have franchising in mind from the beginning. However, this is said with some provisos. If you’re asking yourself, ‘should I franchise my business right now’, then read this first.
I cannot stress enough how essential it is when it comes to selecting the right franchisees to run your outlets. You need people who will take complete responsibility for delivering your product or service to your valued clients in the way you specify. Every franchise outlet needs to look the same, feel the same and offer the same level of service.
As a franchisor, you need to implement a good induction process and follow it up with a great training and support system. Following the correct steps in franchising a business is essential.
A Franchise Simply Radio Show with Paul Dunn from Buy1Give1 Many of the most successful franchises are not complex but are based on simple concepts which connect to people and give them what they want. The things that move us are actually tiny. As Seth Godin, in his book Purple Cow, has said, we are … Read more
So often I am asked, “What is the difference between licensing and franchising?” Usually followed very fast by the statement, “A license is so much easier and faster to set up and so this is the way I want to go.” And you are right, a license is easier and faster to establish than a … Read more
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