Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of the franchise radio recordings that you can browse and listen to.


Good News for Franchising

Current media coverage might indicate that franchising is Australia is in strife, but that’s not the case. Let’s start with the good news about franchising. The franchising industry frequently achieves double-digit annual gains and contributes a vast amount to Australia’s GDP. The sector is a huge support to the Australian economy and society, providing at … Read more

Franchise Simply in the Franchise Buyer Mag

Is my business franchisable? This is a question I am asked every day of the week. And the answer… I have a question of you. ‘How flexible are you to making changes to your business and the way you do business?’ You see, almost every business can be franchised in theory. It just needs to … Read more

Is my business franchisable?

Is my business franchisable? This is a question I am asked every day of the week. And the answer… I have a question of you. ‘How flexible are you to making changes to your business and the way you do business?’ You see, almost every business can be franchised in theory. It just needs to … Read more

Disruption

Franchising expert Brian Keen encourages entrepreneurs to “Be a disruptor and join the new winners!”. “What keywords have been uppermost in business commentary so far this year?” In searching for a topic for this article, I asked this question at the recent Franchise Expo in Sydney. And there were three clear favourite responses – “change, … Read more

How To Sell A Franchise

Choosing franchisees is little different from any normal job selection process. However, finding the right applicant for your business isn’t easy… one well-known hamburger chain is said to interview 100 prospective franchisees for every one appointed. Given this difficulty, it is especially important to have an effective recruitment system in place from the start. So, … Read more

5 Reasons Why Startup Franchises Can Fail, and What to Do About It

Griffiths University reported that the overall number of franchises fell between 2012 and 2014, because of small and unprofitable franchise closures. But franchise groups start small (even McDonalds) and some choose to stay small. 5 STEPS NOT TO FALL AND GET STUCK 1. A franchise is more than Legal Agreements and Operations Manuals. Don’t draft … Read more

Creating More Sales Traffic That Sticks

Advertising is expensive and, next to creating your product, probably the most critical and expensive investment for developing and growing a successful business. You May Have To Sacrifice Equity Some businesses see advertising as their way to growth but I know this is often a gross oversimplification. And the reason is, advertising done wrong can … Read more

The 7 Eleven Saga and Is Wage Cheating Endemic?

Of course there has understandably been a lot of press about 7Eleven last year – which appears to be more about franchisee employment practices than franchising per se. There are always a wide range of success and failure stories around franchising but I have found that within the well-managed franchise groups there is very little … Read more

Foodies Go Mainstream

There Are New Patterns Emerging As Fresh New Food Choices Challenge The Establishment When we arrived on the Gold Coast a few years ago, we were encouraged to visit Tedder Avenue in Main Beach for a foodie experience. The strip boasted some of the best foodie outlets we were told. So we decided to go … Read more

How to franchise your business simply successfully and cost effectively

Article Source: Franchise Buyer

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