Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of the franchise radio recordings that you can browse and listen to.
How to franchise your business simply
Whether you are just starting up, you currently have 50 franchisees or are somewhere in between, if you are to franchise, you need a clear, simple and well documented system. Just as any well-run business does.
What if your ideal franchisee doesn’t exist?
When I attend expos and events I am told again and again, ‘This franchising thing is a con, my ideal franchisee just doesn’t exist’. When I question, I am inevitably told, ‘My business is successful but I want it to grow and have other people take the day to day management away. So I went … Read more
Why Lawyers Are The Last
WHEN FRANCHISING A BUSINESS, YOU CAN’T WORK OUT THE MYRIAD OF DIFFERENT ITEMS TO BE CAREFULLY DESCRIBED IN ANY MEANINGFUL FRANCHISE AGREEMENT, UNLESS YOU KNOW HOW A FRANCHISE GROUP IS GOING TO WORK.
The Pros and con of a Mobile vs a Bricks and Mortar Franchise
At any given moment there are thousands of people across the world looking at buying a business and many of those will be looking at a franchise. There are as many types of franchises as there are businesses.
Is your franchise value for money? Here’s 5 ways to check
Working out whether a prospective franchise will be a worthwhile investment is an important step before deciding to take the plunge. Is your franchise value for money? I’ll answer that question with another. What is franchise value? It’s a really good, and complicated question. Good, because you need to determine if it is good value … Read more
How to sell franchises: 5 key points
Does your franchise offer stack up? It’s crucial in a highly competitive market to ensure your franchises are set to sell. How do you measure this? The exercise will be quite different for a greenfield outlet and an established one. This is because of every accountant’s pet hate – goodwill – and its impact on … Read more
Identifying & Overcoming Barriers to Growth
Over 35 years in the franchise industry, watching many new and very experienced groups succeed and fail – my own among them – I’d say the commercial barriers to growth in a franchise network boil down to four things: Your product over time Your people and the money Service first, always Systemise and delegate The … Read more
Is franchising really in strife?
Brian Keen, founder and CEO of Franchise Simply, looks at the current run of bad news about the sector. Starting with the good news about franchising…Figures show the franchise sector continues its decades long history of grossly outstripping Australia’s GDP growth by an embarrassing margin. How does frequent double-digit annual gains sound compared with 3.47 … Read more
Modern Franchise Recruitment – read or listen
Click HERE to Go to – Start of recording Brian Keen: Yes, it’s the place to be for all things franchising. Hello everyone, and welcome. Today’s topic is an exciting one and one that’s really close to my heart, and anybody in franchising, particularly today. Modern franchise recruitment marketing. It’s an area that we’re all … Read more
How to franchise your business
More than just systems: a franchise without a system is like a car without wheels – it’s just not going anywhere. Whether you are just starting up, you currently have 50 franchisees or are somewhere in between, if you are to franchise, you need a clear, simple and well documented system. Just as any well-run … Read more