Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of the franchise radio recordings that you can browse and listen to.
Food and franchising in this tricky post COVID recovery
We deal with food franchises a lot. Mostly fast food but restaurants as well and over the years we have watched many as they take their journey as a franchise group. It’s exciting. This year though, we are seeing a couple of trends which we think will lead the industry and set some apart from … Read more
The tricky bits around franchising in the caring industries
These are growth areas in business today and the latest franchise data shows that at least 9% of all franchise groups fall here and I think it is higher because some will fall into the general services or retail categories and not be picked up. Beauty for instance is not categorised separately.
The secret to developing a successful franchise group in 2023
The growth of digital marketing means lead generation and marketing have to be managed by franchisors in most cases. It is too big and specialised a job for most franchisees to take on. Associated with that are other parts of business which are becoming more digitally aligned – communication systems, email, POS tied into a central bookkeeping system – the list goes on.
Recruitment Challenges
The franchising industry is concerned about recruiting new franchisees due to various factors such as the COVID-19 pandemic, economic uncertainty, and changing consumer preferences.
Franchising on the road…
Multi-unit franchising, where individual franchisees own multiple units continues to be a significant trend in the franchise sector worldwide
What’s happening with food service in 2023
A recent guest on my Franchise Simply Radio Show, Wes Lambert, a hospitality industry expert, told me our monthly spend on the restaurant industry has increased from $4bn per month pre-COVID to $5bn per month today. The hospitality industry is booming. Not everywhere mind you. The CBD is probably not performing so well but with staff choosing to work from home, purchasing up to 5 meals a day (breakfast, mid-morning coffee, lunch, afternoon snack, dinner) the suburbs and regions are definitely flying.
The secret to developing operations systems everyone loves to use
Multi-unit franchising, where individual franchisees own multiple units continues to be a significant trend in the franchise sector worldwide
Home services in franchising post 2022
Professionals and middle management, frustrated with employers they believed were dealing badly with the situation resigned or they were forced out of employment by difficult conditions. Many took redundancies or decided to use savings or investment earnings to take control and move into business believing it would give them more control over life. Certainly, we, the three partners at The Franchise Alliance at that time, saw a significant rise in the number of new people looking to buy their own business.
New franchising post COVID
In the past year or so, there’s been another significant jump in the number of potential franchises which have upped their game, not only in the way they are structured as digital businesses but also in the kind of business involved – slick, simpler niched businesses seem to be the way to go.
Becoming a multiunit franchisee
Research by the Franchise Relationships Institute shows franchisees who operate multiple units, now generate over 50% of Australian franchise sector revenue. Franchise Relationships predicts this percentage will grow because it gives franchisors a great way to expand the group using people they know and who know them and it gives experienced franchisees in the group a new, challenging way to expand their own business.