Blog Articles

I was reminded again the other day that great marketing is one of the foundations of a great franchise.

I don’t mean just the advertising component of marketing but those first steps most businesses often overlook – working out exactly who wants your product, exactly what the product is they really desire and exactly who your customer is – the nitty gritty of the demographics of your perfect customer. This is the marketing strategy and it is essential to get this bit right from the beginning.

One of my clients in the building maintenance industry, who shall remain nameless, contacted me after a break (he simply disappeared half way through the program) to let me know that he had not gone missing in action. He was just not able to continue building his franchised business in the short term because his business had taken off as a result of the work he had done refining his marketing strategy. He was too busy looking after new clients and working out how to leverage himself out of the day to day so he could return to building his franchise business. His turnover has increased from $700,000 to $1,200,000 over seven months!

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It doesn’t surprise me Australia is at the top of the list when it comes to producing great entrepreneurial business people. I see the signs each and every month in my Franchising workshops when business owners come to learn how to grow their latest enterprise through creating a franchise group. I’d love you to read through this, digest my comments at the end and let me know what you think.

Rose Powell reported in Start Up Smart on 19 November 2013 that Australia is one of the world’s most entrepreneurial countries. She bases her article on new global research.

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Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets“.

An information network

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.

At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.

Twitter for Businesses

Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience.

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To see what they can do I waved at Kevin Ford and his five-man crew on Tuesday night when the Space Station passed overhead. It still gives me a sense of awe accompanied by moistened eyes to see this small craft up there on its current 5 month mission. And it’s all down to systemisation.

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