Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of the franchise radio recordings that you can browse and listen to.
Once you have signed a franchisee
As a franchisor, you need to implement a good induction process and follow it up with a great training and support system. Following the correct steps in franchising a business is essential. Keep the following points in mind when franchising a business: Base your model on a good legal foundation so everyone knows what is what. … Read more
The Huge Power of Small
A Franchise Simply Radio Show with Paul Dunn from Buy1Give1 Many of the most successful franchises are not complex but are based on simple concepts which connect to people and give them what they want. The things that move us are actually tiny. As Seth Godin, in his book Purple Cow, has said, we are … Read more
The Difference Between Licensing and Franchising – Does It Really Matter?
So often I am asked, “What is the difference between licensing and franchising?” Usually followed very fast by the statement, “A license is so much easier and faster to set up and so this is the way I want to go.” And you are right, a license is easier and faster to establish than a … Read more
The Disadvantages of Franchising
In the last of our three-part series on the advantages of franchising, we thought it would be extremely useful to look at the disadvantages of a franchise. Like with all important decisions, it is a wise idea to weigh up both sides to ensure that you are fully aware of what you are getting yourself … Read more
Advantages of Franchising Part 2: For the Franchisee
In part 1 of our Advantages of Franchising series, we looked at the advantages of franchising for a franchisor. Now it’s time to look at the benefits for a franchisee. You may have been considering owning your own business but have been worried that you don’t have the complete set of skills to make things … Read more
Advantages of Franchising Part 1: For the Franchisor
Franchising has been around for many years, and has proven to be an excellent way for businesses to expand. It allows individuals to own and operate their own business under a business model that has been tried and tested, and ideas can be bounced between franchisor and franchisee to gain greater success. Deciding to become … Read more
Coaches, Mentors, Specialist Advisors – Building Your Team
We have come to the last post in our series and what better way to bring it all together than to talk about teams! After all, choosing your team will help link those ever important pieces together for you! In the previous few posts we talked about money and the fine print. We also looked … Read more
The Fine Print – Legal Documents and Agreements
This part is a bit more daunting than the six preceding components of our series – the basics, the people, the vision, the finances, and the the operating systems – because the preparation of legal documents and agreements is a highly specialised area. However, since they stitch together the hard work you͛ve thus far, a … Read more
Be a Smooth Operator – A Solid Operations Manual Equates to Franchising Success
You’ve covered a lot up to now with our 7 part series: learning the basics, choosing the right people, envisioning the bigger picture, and the finances. Now in part 5, we roll up our sleeves to create the operating systems which benefit both the franchisor and franchisee. The Operations Manual The Operations Manual is like … Read more
Money in a Franchise Group
We’re now in Part 4 of our 7 part series. Now that you’ve learned about franchising, realised the importance of choosing people and envisioned your empire, it’s time to look into money. It’s obvious, the need for profit drives all business. And franchise groups are no exception. It is the desire for profit by business … Read more