Brian Keen releases articles of many kinds to the media and through other avenues such as
YouTube, Vimeo and Soundcloud. Here are some of the franchise radio recordings that you can browse and listen to.
Franchise investment groups show no sign of slowing
With the acquisition by Eagle Boys holding company of Degani’s Bakery Café – an interesting and diverse Melbourne based chain of 60 stores, the growth of the major franchise investment groups shows no sign of slowing – this healthy demand means a lot for the value of all franchisor businesses and will encourage more entrants … Read more
The Importance of a great Marketing Strategy for a Franchise Business
I was reminded again the other day that great marketing is one of the foundations of a great franchise. I don’t mean just the advertising component of marketing but those first steps most businesses often overlook – working out exactly who wants your product, exactly what the product is they really desire and exactly who … Read more
Australians are great entrepreneurs
It doesn’t surprise me Australia is at the top of the list when it comes to producing great entrepreneurial business people. I see the signs each and every month in my Franchising workshops when business owners come to learn how to grow their latest enterprise through creating a franchise group. I’d love you to read … Read more
Seven things I wish I knew before buying into a franchise
Choose wisely before investing in a franchise. Buying a franchise can seem like an easy way to get into business, but there are pitfalls. Phil Blain, a franchise consultant at business advisers BDC, says that along with getting advice from an accountant and a lawyer, potential franchisees should ring existing members of the franchise and … Read more
Franchising expos are dead – or not?
This morning I visited the Brisbane Franchise Expo. In days gone by, I used to exhibit at Franchise Expos in all the major cities in Australia, both as a franchisor looking for new recruits and as a consultant looking for prospective franchisors. I recollect huge halls with at least 150 exhibitors, thousands of visitors and … Read more
Franchise on the brink? Top tips to fight back
CONGRATULATIONS, you bought a franchise. Now, in theory at least, you have the resources to compete with big business. But suppose that your commercial marriage does not run to plan. Suppose you flounder and begin regretting investing in the $130 billion industry. Don’t get stressed: here are 10 top fighting tips. Seek top-tier support. If … Read more
Social Media Tips on Twitter
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets“. An information network Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find … Read more
Why should I have documented systems?
To see what they can do I waved at Kevin Ford and his five-man crew on Tuesday night when the Space Station passed overhead. It still gives me a sense of awe accompanied by moistened eyes to see this small craft up there on its current 5 month mission. And it’s all down to systemisation.
Why Australia needs franchisors!
One reads forever about so many business failures – not just in these post-GFC times. If you run a successful business or a franchise then you must read this because it’s very simple: can you provide the answer to these unfortunate business owners problems? It’s like a,b,c – if the answer’s yes then you’ve got … Read more
Weekend workshop
Went to Nick Cownie’s Success Blueprint weekend workshop with Prue and a lovely crowd of guests from my previous franchise events. We all had heaps of fun and some amazing mindset breakthroughs. Thanks Nick – you’re absolutely brilliant!