“What keywords that have been uppermost in business commentary so far this year?” In searching for a topic for this article, I asked this question at the recent Franchise Expo in Sydney. And there were three clear favourite responses – ‘change,’ ‘innovation,’ and ‘fear.’ Change because we hear it constantly, innovation because it is ‘the’ … Read more

There Are New Patterns Emerging As Fresh New Food Choices Challenge The Establishment When we arrived on the Gold Coast a few years ago, we were encouraged to visit Tedder Avenue in Main Beach for a foodie experience. The strip boasted some of the best foodie outlets we were told. So we decided to go … Read more

Advertising is expensive and, next to creating your product, probably the most critical and expensive investment for developing and growing a successful business. You May Have To Sacrifice Equity Some businesses see advertising as their way to growth but I know this is often a gross oversimplification. And the reason is, advertising done wrong can … Read more

In today’s consumer world we are all bombarded with choice. Choice of more suppliers, choice of more products, and every one of them promising to provide better service. It doesn’t have to be January sale time to see that everyone is competing on price as well. In consumers’ minds this can be a turnoff and … Read more

I have been involved in franchising dozens of businesses, at last count over 60. Some from concept and some where we converted an existing business to the franchised model and I am really happy to deal with either pathway with one really important proviso. The business owner must have a reasonable understanding on what it … Read more

Of course there has understandably been a lot of press about 7Eleven recently – which appears to be more about franchisee employment practices than franchising per se. There are always a wide range of success and failure stories around franchising but I have found that within the well-managed franchise groups there is very little to … Read more

Add The Specialists You Need For Franchise Success How would you like to add some specialist help to get your franchise journey on track? Well, that’s exactly what you get when you become part of my Gold Plus Mentoring Program. Not only is it your opportunity to use me and everything I know to help … Read more

Starting or buying a franchise is one of the very best ways to leverage the profitability of a tried and tested business model. However, before you look at how to start your own franchise by converting an existing business, you need to ask yourself whether it’s actually suited to the franchise model at all, as … Read more