Greg Nathan founded The Franchise Relationships Institute (FRI) 29 years ago, helping franchise networks to build and maintain profitable partnerships. This is where:
Franchisees run profitable businesses, serve their customers with passion, and work collaboratively with each other and their franchisor, and
Franchisors run a profitable business, provide credible leadership and useful support for their franchisees, and have a sound strategy to protect the brand.
Our ongoing research program into the psychology of successful franchising has established FRI as a global leader in understanding the factors that drive excellence from both a franchisee and franchisor perspective. Most of these relate to leadership, relationship management and cultural factors unique to franchising.
FRI’s research has enabled them to develop franchise specific publications, courses and tools to help franchisors do a better job in selecting franchisees, and maintaining a positive, collaborative culture. Their unique database also enables them to assist franchisors to benchmark their performance on important psychological metrics predictive of long-term success and sustainability.
So go and get yourself a pen and paper because this radio show is filled to the brim with important titbits that are sure to help you in growing your business.
To listen to this episode “Helping Franchisors and Franchisees Create Profitable Partnerships” with Greg Nathan, click here.