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Having been in business for myself for over 45 years and currently presiding as Managing Director or board member on 16 Australian and international companies, it was a real gold mine to discover Brain Keen of How to Franchise Simply when I decided to open my first Franchise group.
The 10 Myths covered in this book were all real to me as I began my journey into franchising. They were quickly dispelled once working with Brian. It may sound as if I am completely biased about ‘Exposing 10 myths of franchising’ and your right, I am.
After working with Brian and his franchise strategies and tapping into his brilliant network of franchise savvy experts, my business is already expanding interstate and continues to grow dynamically. I will be looking to further draw on his over 30 years’ experience in this field to continue that expansion internationally.
This is a terrific book about franchising a business, but it’s much, much more. It is about creating a real dynamic changing business and making an impact while delivering huge value in the marketplace to your customers. It is based on experience and results.
If you want to franchise your business in a big way then ‘Exposing 10 myths of franchising’ is a great start.
Brian Keen has been a tremendous find for me in the expansion of my espresso bar business. In 18 months I have gone from running two espresso bars and not knowing much about franchising to now having two franchised stores (with happy franchisees) plus two new stores set to open over the next 2 months. My expansion plans are very solid, built on the discussions, consulting and templates provided by Brian.
With ‘Exposing 10 myths of franchising’ Brian has put into writing the lessons he taught me – a safe and profitable way to help others build a profitable business.
For me starting a franchise was a massive task and somewhat daunting. Brain’s contacts have been invaluable.
As my franchise grows different challenges will inevitably arise and it is a great comfort to me that I can contact Brian to ask for his opinions and recommendations as well as ask for contacts who can add to my businesses success.
I look forward to forward to a long business relationship with Brian and can highly recommend ‘Exposing 10 myths of franchising’ to all business owners who wish to expand using the franchise model.
Don’t let the size of this book fool you. I know many authors and have authored a book myself. This great read is about the length that most business books start at. They are then filled with 160 pages of fluff so they look important on the book shelf. This book is just like its author Brian. There’s no fluff. It targets each point directly and doesn’t waste your time going around in circles like a lot of other business books out there. If you want to do yourself a favour. Read it twice and really absorb what Brian is explaining to you. ‘Exposing 10 myths of franchising?’ will open your eyes and show you how easy and affordable it can be to franchise your business. Before having the pleasure of working with Brian Keen I was very close to parting with almost ten times the money that Brian required to get my business franchised. Anyone, whether considering franchising or not, should read this book. It will dispel a lot of the myths out there and open your mind to real possibilities.
I recently read Brian’s book “Exposing 10 myths of franchising”, and found it to be a really practical explanation of many of the issues (myths) people raise with myself and others in the Consulting sector of the Franchise industry. As a Certified Management Consultant, (and a Director of the Institute of Management Consultants), dispelling the myths surrounding Consultants can be hard to do. I totally agree with Brian’s views that the road to successful franchising does not need to cost the world, rather experience and practicality can make for a very cost effective solution in Franchising. Not all businesses are suitable for Franchising, but a good Consultant should quickly sort out the wheat from the chaff.
I first met Brian through a mutual friend about 18 months ago, she told me that Brain specialised in debunking the misconception that franchising is massively expensive and complicated; having been a founder of “The Tap Doctor” I knew the power of franchising and how a lot of so called experts like to overcomplicate what franchising is and is not. Over the course of the last year Brian and I have explored a range of topics relating to franchising on his radio programs, and I can vouch for his expertise and qualifications when it comes to understanding and implementing franchising systems. Brian cares about people which I believe is the key to his success in an industry which requires discernment. This book contains some gems of information gleaned from 30 years of experience at the franchising coal face. If you are curious to see if franchising is right for your business, buy this book and then talk to Brian as it could save you tens of thousands of dollars and years of heartache.
What a fantastic contribution to the Franchise industry. At a time when other, less informed “experts” are complaining about how hard it is for a small business owner in Australia to Franchise, Brian lays out a clear, concise, practical road-map to Franchising success. Brian teaches with the experience, humility and wisdom of a great teacher. By the end of the book you’ll know clearly if Franchising is for you. And more importantly, you’ll know exactly what you need to do next, on your way to Franchising riches. As business mentors, Brian is THE Franchising specialist we rely on to guide our clients in this area.
As a Chartered Accountant, I have worked closely with many franchisees and franchisors to help maximise their business success. Brian’s book is essential reading for prospective franchisors and if you are in this position, this book provides practical advice which will set you well on your way to achieving your goals.
Brian should be your first stop on that journey. Not only will you have gained the best Franchising Advisor there is, you will have gained a new friend to help you through the journey.
If you are a business owner and considering franchising your business, you can’t go past the book ‘Exposing 10 myths of franchising’. I have known Brian for over 5 years now and I must say Brian has pulled back the curtains and put everything he knows on franchising in this easy to follow book.
A must read book for practical and considerate insights from one of the most experienced practitioners in the business. Many of these insights will be as valuable to you as they have been for literally hundreds who have come before. Learning from their successes and failures means a much smoother transition into franchising – and what I have found to be a most rewarding and personally satisfying venture!