This book truly takes you through all of the questions that you ask yourself before commencing the Franchising process. Demystifying the entire Franchise world. Many books and franchise professionals, seem to make the franchise process bigger than it is. This books is open, frank and clearly answers each and every questions that I had before commencing the franchising process. I thoroughly recommend this and every single book that Brian has authored. His real world experience and his transparency and authenticity make him, in my opinion, the absolute leader in the franchising sector. This is a must read for anyone considering Franchising their business.