Having been in business for myself for over 45 years and currently presiding as Managing Director or board member on 16 Australian and international companies, it was a real gold mine to discover Brain Keen of How to Franchise Simply when I decided to open my first Franchise group. The 10 Myths covered in this book were all real to me as I began my journey into franchising. They were quickly dispelled once working with Brian. It may sound as if I am completely biased about ‘Exposing 10 myths of franchising’ and your right, I am. After working with Brian and his franchise strategies and tapping into his brilliant network of franchise savvy experts, my business is already expanding interstate and continues to grow dynamically. I will be looking to further draw on his over 30 years’ experience in this field to continue that expansion internationally. This is a terrific book about franchising a business, but it’s much, much more. It is about creating a real dynamic changing business and making an impact while delivering huge value in the marketplace to your customers. It is based on experience and results. If you want to franchise your business in a big way then ‘Exposing 10 myths of franchising’ is a great start.