I recently read Brian’s book “Exposing 10 myths of franchising”, and found it to be a really practical explanation of many of the issues (myths) people raise with myself and others in the Consulting sector of the Franchise industry. As a Certified Management Consultant, (and a Director of the Institute of Management Consultants), dispelling the myths surrounding Consultants can be hard to do. I totally agree with Brian’s views that the road to successful franchising does not need to cost the world, rather experience and practicality can make for a very cost effective solution in Franchising. Not all businesses are suitable for Franchising, but a good Consultant should quickly sort out the wheat from the chaff.