Don’t let the size of this book fool you. I know many authors and have authored a book myself. This great read is about the length that most business books start at. They are then filled with 160 pages of fluff so they look important on the book shelf. This book is just like its author Brian. There’s no fluff. It targets each point directly and doesn’t waste your time going around in circles like a lot of other business books out there. If you want to do yourself a favour. Read it twice and really absorb what Brian is explaining to you. ‘Exposing 10 myths of franchising?’ will open your eyes and show you how easy and affordable it can be to franchise your business. Before having the pleasure of working with Brian Keen I was very close to parting with almost ten times the money that Brian required to get my business franchised. Anyone, whether considering franchising or not, should read this book. It will dispel a lot of the myths out there and open your mind to real possibilities.