Exposing the 10 Myths of Franchising
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It’s rare to find a business book that exists not to stroke the author’s ego but to inform and educate the reader. I consider Brian Keen’s “How to Franchise My Business Simply?” as essential reading for any savvy busi¬ness owner looking to grow their business through the franchise model. There’s no beating around the bush, each chapter includes action items you can apply directly to your business, and having completed the book you’ll know not only whether you should franchise but how you can do it step-by-step.
I have worked with Brian and his clientele for many years now, and find his realistic approach to move you from thinking franchising is just an idea and a concept, to the stage where it is real and working for you is great. He does not overcommit, and tells it how it really is – none of this empty promises that will make you an overnight millionaire stuff. The processes he employs are real and realistic. I strongly recommend his books and courses as a great way for a dedicated entrepreneur to move from a small business to a Franchisor, if that is their desire.
Peter Buckingham CFE is the Managing Director of Spectrum Analysis Australia Pty Ltd, the leading Geodemographic, Territory Planning and Retail Sales Modelling Company in Australia. Peter can be contacted on (03) 9830 0077 or email peterb@spectrumanalysis.com.au or via the web at www.spectrumanalysis.com.au.
We'd been operating our business for 15 months and were exploring ideas to expand our business. We felt franchising could be the answer and when we spoke to Brian he was genuinely excited about helping us to bring our business to a franchise ready stage. We wanted to develop a franchised business model that was simple and that we could get to market in three months. I researched many firms who do similar things to Franchise Simply and found the prices offered very competitively priced and with pretty much constant access to Brian thrown in, we felt that Franchise SImply was great value. Brian is pragmatic, does not tell you things you want to hear necesarily, but speaks with authority and experience and if your franchising idea is indeed a goer he will give you the confidence to commit, similarly he will tell you if you are not going down a sustainable path - he has great integrity in that way. In short, if I had to start over, I would go with Franchise Simply again. I have always felt that I could contact Brian and ask his opinion or advice, if he says that he will do something he will, and the consultant contact he uses as part of the Franchise Simply System are of the highest quality and provide great value if you chose to use them. Whilst our franchise is now up and operational and expanding, we still utilise Franchise Simply and Brian Keen regularly as a mentor and friend. 5 stars from us.
This book truly takes you through all of the questions that you ask yourself before commencing the Franchising process.
Demystifying the entire Franchise world. Many books and franchise professionals, seem to make the franchise process bigger than it is. This books is open, frank and clearly answers each and every questions that I had before commencing the franchising process.
I thoroughly recommend this and every single book that Brian has authored. His real world experience and his transparency and authenticity make him, in my opinion, the absolute leader in the franchising sector.
This is a must read for anyone considering Franchising their business.
