seth's blog

Five True Statements We Don’t Hear Very Often

It’s a shame, because it would help us do a much better job of bringing ideas to people:

“I don’t care enough to do what you’re asking.”

“I don’t trust you enough to hear you out.”

“I don’t believe it’s worth what it will cost in time, money or risk.”

“I’m afraid of the changes it will cause.”

“I don’t believe that I’m the kind of person who can do this.”


A couple ordering coffee and conversing with a coffee shop staff

Why Franchisors Need Franchisees More Than They Think

In working with dozens of franchise brands over the past six years, I have noticed a sharp increase in organic website traffic toward local franchisees’ “About Us” pages. These tend…

A bustling salon with clients and stylists

Brand New Just Cuts Seven Hills Salon has Opened August 17

With the rising cost of living making value for money more important than ever, local residents can maintain their style and their budget at their new Just Cuts Seven Hills salon.

Prospect resident and veteran hairdresser of over two decades…

Workers wearing safety vests and Lendlease uniforms

Lendlease Posts $99m Loss, Targets 2024 to Reap Benefits of Business Shake-up

The property giant posted a bottom-line loss of $99 million for the full year, but notes that its performance improved dramatically in the second half as core profit jumped from $28 million in the first six month…

Smiling woman walking in nature

Why Stepping Completely out of your Comfort zone is Great for Business

As business owners, it can feel like you operate on autopilot a lot of the time. But it was stepping away from the day-to-day grind and embarking on a huge challenge that helped founder of Partnership Mastery and Marketing to Mums…

Various Korean dishes spread out on a table

Bonchon's Second Australian Store to Open in Broadmeadows Central

Korean fried chicken restaurant, Bonchon, is set to open its second Australian store in Broadmeadows Central, Melbourne on 26 August.

Man facing the camera, speaking with hands pointing at a yellow car

Hydraulink Franchise Business Truck Tour

“I’m Wayne Abbott, National Franchise Manager for Hydraulink Hose and Fittings, we’re here at the Sydney Franchise and Business Opportunities Expo. We’re discussing franchising opportunities with Hydraulink. .

A stack of books with a golden trophy on top

The Smart WFM Australian Business Book Awards are Back!

“The Australian Business Book Awards tick every box for us,” said McGrath. “They are supporting, encouraging and acknowledging Australian business authors which is vitally important for our economy and the future of our country. The Awards are not-for-profit, supporting the…

Buildings by the sea with a couple in the foreground

New Builds in City of Sydney to Comply with Renewable Energy Targets

New reforms from the City of Sydney will ensure that applications for the construction of office buildings, hotels, shopping centres and other structures must comply with minimum energy ratings from January 2023 and achieve net-zero energy use from 2026.

Ben and Jerry's ice cream, chips, and chocolate on a table

Ben & Jerry's Mega 3 Site Deal

Ben &Jerry’s is eager to announce that they are quickly growing throughout Australia with
an extraordinary triple-site franchise deal confirmed in Far North Queensland. This deal
guarantees expansion across Northern QLD with sites planned in Cairns, Palm Cove, and
Port Douglas.

Woman holding a wallet displaying money and cards

Despite Highest Growth Since 2014, Australia’s Wages Continue to Lag Behind Inflation

As per Australian Bureau of Statistics data released today, wages have increased 0.7 per cent from the last three months to 2.6 per cent. While far below the inflation rate of…

Group of happy women in a fitness gym

Platinum Wave Franchising and 30 Minute Hit to Deliver a Knockout UK Launch

The world of personal care franchising is as deep as it is complex. Most simply: they exist in the business-to-consumer (B2C) category and include any business models in which the franchisee provides goods and services in…

Magnet attracting coins

Make Yourself a Money Magnet with this Fun and Easy Exercise

Money-making opportunities surround us. Unfortunately, we’re not always trained to see them, even when they are right under our noses. Some of us aren’t as financially educated as we could be. Others tend to think inwardly or have tunnel vision. Whatever the reason, we may not have a mindset that…


Mark Hocknell smiling while holding a book

Profit by Design

The world has completely changed in the last 10-15 years. The digitization and accessibility of information has completely changed how customers behave. We are in the age of the customer and an experience economy. No longer can business leaders and managers rely on the ‘tried and true’ product centric business models that originated in the dawn of the industrial revolution. Today, savvy business leaders have worked out that it is the configuration of the customer portfolio that drives long-term, profitable growth for the business, not products.

Profit by Design provides a unique perspective on how organisations can deliberately…


Grayscale image of Paul Blackburn

I’m Keeping My Promise…

Hey there,

I promised you I would be back bearing gifts 🙂
So, here I am, delivering the best of the best content that we have to offer!
I promised that I would send you one of our three most popular videos on the importance of discovering the hero within.

…but before I do that I wanted to introduce myself.


Photograph of Simon Sinek, a renowned motivational speaker, author, and organizational consultant.

WAmbition is refusing to quit on ourselves.

Leadership is refusing to quit on others.


Man in a red long-sleeve shirt, appearing contemplative and curious

Where is Everybody?

If you run a business, a question you may be asking is “Where have all the people gone?” I’ve certainly been racking my brains as it doesn’t make sense that 20% of the workforce can simply vanish! Looking at the evidence, it seems there are three big drivers, separate from the often discussed reductions in immigration. I was aware of the first two, but the third was a surprise…


Graphic for Franchise Council of Australia with the text 'Franchising primed to lead small business recovery in 2022'.

FCA Member Webinar on the Disclosure Register 11am to 12pm (AEST), Friday 2 September

The Australian Government has introduced a Franchise Disclosure Register, which franchisors operating in Australia must be compliant with by 14 November, 2022. An Australian-based staff member or director will need to complete the registration process, commencing with…


Brian Keen smiling against a yellow background

Essential Advice for Prospective Franchisees, with David Weaver of Franchise Your Freedom

This week we’re joined by David Weaver, an accomplished consultant for FranChoice and the president of Franchise Your Freedom. As the name of his organization would suggest, David is a lifelong advocate for the power of franchising and the independence that the business model can bring.

Over his career, he has helped over 150 business owners spread their entrepreneurial…

franchise secrets

The Things I Learned As A Franchisee That Helped With A Multiple 8-Figure Exit

Today, Erik is joined by a long-time friend and fellow entrepreneur and investor, Darcy Harbott.

Darcy shares his story of going from multi-unit franchisee to putting all of his chips in on a massive investment.

Franchise Simply Podcast by Brian Keen, featuring the franchise name and branding.

Instant Franchise Radio Show now available!

Our famous Franchise Radio Show, #2 on Top 25 Franchise Podcasts is now available on Spotify* – simply Bookmark it for instant access – how easy is that?

If you’re new to our Franchise Radio Shows, we’ve over 100 to choose from. 40 minutes long they feature a huge number of international experts across business and franchising including Michael E Gerber, “The E-Myth Revisited’ called “the World’s #1 Small Business Guru,” he’s the author of the NY Times two-decades mega-bestseller. Simon Reynolds, winner of many international creative and marketing awards, he’s a very rare person in the world of executive and entrepreneur coaching being a teacher and highly successful business person himself and a panel member on Shark Tank.


photograph of an old diary

Franchising & Business Opportunities Expos 2022

Dates have been announced for the Franchising & Business Opportunities Expos 2022

Grab your free tickets to all expos online here and use the promotion code TXF.

14th-15th October 2022 at Brisbane Convention Centre, Southbank

27-28 May 2022 at ICC Sydney, Darling Harbour

13th November 2022 at Crown Perth

A runner poised at the starting line, ready to sprint forward as the race begins.


Strong enquiries are being seen by the switched-on groups according to the franchise community that I hear from.

Whether this is simply due to COVID or wider market realisations and acceptance that franchising is the answer to people wanting to step out and own their own business I don’t know – it doesn’t matter.

What does matter, however, is that the whole business scene has altered immensely in recent months.

The fact is.

Businesses who invest in franchising as a road to their own growth, and do it properly, embracing the new technologies, are going to leave their competitors for the dead.


Give me a call on 0417 211 366 and we can have a confidential chat – you may be surprised how simple and effective franchising your business can be…

I hope you enjoyed this.

To your success,

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