FAQ
We know that people generally have lots of questions.
We have listed the most commonly-asked ones below. Please read through these franchise FAQs, as they’ll help you to get your head around the whole process.
Somewhere between $55,000 and $150,000 and possibly as high as $200,000 depending on what type of business. As a guide here is a typical cost break down
| Feasibility Study | $12,000 – $3,0000 |
| Choosing franchise model and structure | $5,000 – $12,500 |
| Franchise Agreement | $10,000 – $35,000 |
| Disclosure Document | $3,000 – $10,000 |
| General Legal Advice – IP and Trade Mark protection, etc | $5,000 – $10,000 |
| Operations Manual | $10,000 – $30,000 |
| Marketing Plan | $5,000 – $11,500 |
| Sales package, process and training | $5,000 – $12,000 |
| Total | $55,000 – $150,000 |
The ‘How To Franchise Simply® 4D sytem’ covers additional business planning not usually part of the franchising process. These preliminary steps include things we have found are crucial to creating a successful franchise group. We also offer advice on a myriad other things such as setting up your territories and effectively selling your franchises and the changes in business and management style needed by your new business.
We work closely with our leading franchise experts to provide the full range of services to the franchise industry with answers to all the questions you have.
Our ‘Made-To-Measure’ Franchise process ranges from around $19,000 for our core manuals with supporting material and templates, to around $69,000 for a boutique package developed exclusively for your business and which comprise all our services including expert franchise business consulting, a live weekend franchise workshop, branding, carefully crafted legal agreements and operations and procedure manuals, corporate structures, territory planning, recruitment, training programs and much more.
Included in the initial purchase price of all our programs are:
- The Franchise Success Path Modules
- Supporting Material and Templates
- A live Franchise Training Workshop for you and your team
- An Optimal Franchise Structure Workshop
- Videos of a number of past workshops
- Access to Brian Keen for 12 months as you go through the process
- 40+ Franchise Radio Show interviews where Brian discusses issues with franchise experts
- Access to the Clients’ Website with vast resources
- The Help Desk
- And more…
With our larger Packages you also receive
- An additional 12 months support with Brian Keen
- The opportunity of Consultations with a number of franchise experts reviewing:
– Your branding and marketing
– Your corporate structure and budgets
– Your territories
– Helping with your operations and procedures manuals
– Your training program - Review of your corporate structure and budgets
- Consultation with leading international territory expert consultant
- Consultation program with an expert business strategist to help you with your operations and procedures manuals
- Complete franchise legal documentation
- Recruitment Workshop with Brian Keen
- A training expert provides you with a critical review of your training program
- Access to the Clients’ Website
- The Help Desk
- And more…
And with our Done-For-You Program, we also come in and work with you closely on elements of your franchise program.
The program is very easy to use. It is broken into a number of ‘bite-size’ units and you are given easy step-by-step instructions on what to do with examples.
There is help at hand to assist you through the process.
We offer fail-safe, no hassles guarantees to all our members:
- The Franchise For Success Program has a lifetime guarantee; if anything goes wrong with our program material and we cannot repair it we will replace the program at no cost to you.
I will give you my easy-to-follow, step-by-step process for franchising a business. Along the way you’ll get most of the tools, templates and checklists that I have developed.
But, as some of the templates are for things that you can also get from your lawyer or accountant I give you the opportunity to go to them if you wish.
If you do not wish to use other consultants, I also have simple templates for my members for these actions and give you details on how to use them. Most of my clients prefer to purchase my heavily discounted templates and use my expert franchise lawyers and other franchise expert consultants then possibly get their lawyers or accountants to check the finished product. They find that it is very much more cost-effective .
I give instructions and a look at examples of real franchises that you can learn from. From there you need to apply what you’ve learnt to design and deliver your own systems to franchise your business. You will have to work on your own business to put the systems and processes in place – after all, no-one knows your business like you do!
But don’t forget that as you take the first of my four (or ‘small, simple) steps, I will be there to answer your questions to take as much of the pressure off as possible. So let’s begin!
Each unit contains specific insights on different aspects of how to take your business from a single outlet to a multi-outlet franchised business. The earlier units will guide you through my 3D system in some detail and give you a number of actions to take. Please note that many years of experience have shown us that following the process sequentially from beginning to end gives the most successful results.
It may take you varying times to cover the actions listed. The length of time it takes you will depend on the time you have to put into each task and the complexity of your business. It will also depend on how experienced you are in business as a whole.
Relax though… you don’t have to do it all in one hit.
You can choose to go faster or slower if you want. If you fall behind it doesn’t matter as you’ll always have access to the information. You can re-visit, and go at the pace that suits you.
Experience over more than three decades in this business has shown me that by following a simple step-by-step procedure most business owners will be able to franchise their businesses and start selling their new franchises within about 12 to18 months. If you choose to accelerate the process, this can be as quick as six months and in some cases even sooner. More complex businesses may take a little longer.
‘Franchise Simply®’ offers different levels of membership ranging from the Do It Yourself Program to the Done for You Program where we come in and do most of the work for you, completing it in as little as 90 days.
The higher levels which offer detailed support with a number of experts specialized in branding, corporate structures, budgets, franchise law, territories, operations and procedure manuals, recruitment and training. This, in addition to access to the units generally help business owners to go through the process faster and more successfully.
Great! You’re in exactly the right place. The information we are going to be teaching is as useful for someone who already understands business and franchising, all the way down to beginners.
For those who are a little more advanced, you’ll find the expert tips and interviews keep you up to date. The processes we offer are a more streamlined and effective way of franchising than the old-fashioned analogue type consulting model and you will find you can get through them faster.
For those who know nothing except for what you’ve learnt from attending the occasional seminar and seeing all the franchise businesses out there, I’ll explain everything for you.
Do I license or franchise my business?
If you are considering licensing or franchising in Australia it is important to understand which will best provide you with the control and protection required for your business, especially in relation to respective franchising pros and cons.
This is different for overseas franchising where legislation varies.
When deciding, you need to think about anything which may impact the ultimate value and business salability in Australia or in a country by country basis. There are numerous factors I would be willing to discuss with you.
1. Definition of a licence as opposed to a franchise
As described by the ACCC (Australian Competition & Consumer Commission).
The easy ‘Four Part Licence vs. Franchise test’ (made up of five questions) states if the answer to any 4 of these questions to your business is “Yes” then it is a franchise:
- Is there an agreement? (Written, oral or implied)
- Is there an association with a trademark?
- Is there an initial or continuing fee?
- a) Is there a system to follow?
b) Is there a Marketing Plan to follow?
For further details, I recommend you download a copy of the ACCC Franchising Code of Conduct.
2. Which system will suit you best?
Understanding the advantages and disadvantages of will help you to make up your mind:
Advantages of a franchise
- Working Capital – each time a franchise is sold you receive a lump sum, as opposed to possibly investing additional capital.
- Quality of People – you attract people who like your brand and therefore can partner with franchisees with a high level of commitment, who respect the organisation and leadership within your support office.
- Leverage – the system gives you the ability to delegate numerous tasks you would normally do yourself.
- Work on Big Picture – you get time to do this as you have created the circumstance to elevate your business to the next level, delegate the daily tasks, giving you the time to work on growth.
- Group Buying Power – can be significant as collective purchasing positively impacts your bottom line whilst increasing revenue streams.
- Build Brand and Business Value – your asset significantly increases in value with heightened brand integrity and measurable expansion or exit strategy.
- Creates Numerous Exit Strategies – with an array of prospective franchise group purchasers, you acquire a better ROI for further expansion and investment or with the view of selling.
Perceived disadvantages of a franchise can be:
- Lose Some Autonomy – you may not have as much diversity or flexibility to “chop and change” due to consideration of your franchise partners.
- Accountability – an elevated level of scrutiny may ensue if franchise partners are seeking value for money (this can also be an advantage because continuity and consistency is in everyone’s best interest).
- Systemize and Documentation – some view this as arduous but, in my opinion, accurate, seamless processes are advantageous because they ensure a ‘well-oiled machine’, and the ability to delegate more easily and invest time towards ongoing expansion.
- Time – a franchise program can take time and work to put in place although the process can be expedited relatively quickly., Although it is critical the process isn’t rushed to acquire sustainable business growth.
If you would like clarification or further assistance with legal documentation, whether for a licence or a franchise, then we can help you further.
If you have not done so, I strongly recommend you take steps to secure your intellectual property, particularly trademark/s etc., as soon as possible. Again we can assist with this.
Click on this link to my Franchise Radio Show featuring my interview with Emma Jervis specifically on Franchising vs. Licensing.
I would be delighted to discuss this in more detail so If you wish to arrange a consultation please contact me please go to our appointment diary or call or SMS me on 0417 211 366.
This can be so varied. It depends on the nature of the product you are selling, how many franchisees with separate outlets you are able or want to put in place and how the system is delivered to them.
The one thing I can tell you for sure. If you are a good franchisor with a fabulous product and have good work ethics, looking after your franchisees well, you will be able to ask for what you want!
Absolutely! Because you will be learning lots of different tools, skills and secrets from all the aspects of the franchise process, you will be able to apply these in any business that meets our suitability criteria.
It doesn’t matter if you are an accountant, chiropractor, coach, information marketer, internet marketer, swimming pool sales person, real estate developer or hairdresser. There is a way to apply this information to massively leverage your business.
As part of the any of the programs you will have time allocated for Zoom, phone or one-to-one mentoring sessions with me or one of our expert consultants and mentors.
If you have a question here’s how to get it answered so that you save your calls for the best use for you.
- Send us an email to team@franchisesimply.com.au with an outline of your question.
- We may be able to answer it by email so saving your phone call for something more important later.
- If we, or you, think you need a discussion with me or one of our experts, we will ask you to book a call with the most appropriate expert for the question you are asking. You will be directed to the relevant consultant or mentor depending on the details you submit in your email.
If you want longer or more of these sessions, you can organise this with our support team. Send us an email to team@franchisesimply.com.au with your request.
All our packages are a commitment for you and us and to obtain maximum benefit we recommend you take advantage of the full term of your specific choice. If there are extraordinary circumstances then contact us to discuss how we can make suitable alternative arrangements.
If you make your investment in one payment you will receive all the units together, otherwise you receive them as you subscribe for each step. If you wish to fast-track simply contact us to arrange earlier payment.
Please email us at team@howtofranchsiesimply.com.au if you’d like some more information about these options.
When you join our mentoring program, you start at the beginning and receive emails as you purchase the modules which link you through to the online Units. You will also receive the material in hard copy through the mail and we make them available in your personal Dropbox Folder. Provided you keep the link, you have lifetime access to them, so you can view them as many times as you want.
How Does A Franchise Work?
January 20, 2016
Franchising is the ideal way for an ambitious entrepreneur to grow their business and achieve maximum returns from it with minimal risk. So how does a franchise business work? In essence, franchising allows someone else under license and for a fixed period – a franchisee – to
Read moreWhat is the Cost to Franchise Your Business?
January 5, 2020
Franchising is a very effective way to grow your existing business model quickly and profitably. However, one of the most natural questions for a potential franchisor to ask is: “How much does it cost to start a franchise?” If you listen to conventional franchise consultants and lawyers,
Read moreHow To Choose The Right Model When Starting Your Own Franchise?
January 25, 2016
Starting or buying a franchise is one of the very best ways to leverage the profitability of a tried and tested business model. However, before you look at how to start your own franchise by converting an existing business, you need to ask yourself whether it’s actually
Read moreHow To Develop Your Franchise Business Plan?
January 21, 2016
To get the most out of franchising your business, you need a road map to guide you from where you are to where you want to be in the future, and to show you where you are along the way. That road map comes in the form
Read moreHow To Start A Franchise Business?
January 21, 2016
Listen to most franchise consultants and they’ll say you need a unique product before you can successfully start a franchise business. I’m not sure that’s true. Just look around at the number of pizza franchises and you’ll see my point. Of course, you can start a franchise
Read moreLooking For A Franchise Advisor?
January 21, 2016
Do you need a franchise advisor? The great benefit of franchising is that it enables you to replicate a proven business model in a new location, fast, effectively and with greater certainty of success than with a traditional start-up. Given this, it’s easy to think that for
Read moreWhere to from here?
It all starts with an obligation-free conversation
With Brian Keen… We cover where your business is at, where you want to go and how best to get there
Book your free 20-minute phone consultation now…
Or order a free copy of my book
to learn more about how to
franchise your business
