Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets“.
An information network
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.
At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.
Twitter for Businesses
Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience.
How to Write Good Tweets Learn how to make 140 characters sing.
Keep it conversational.
Write a Tweet like you’re having a conversation with a good friend. Strive for a genuine, approachable communication style. Stay away from “marketing speak”—it’ll go a long way in making your voice your own.
Employ your razor wit.
This is also your chance to show off your own brand of humor, wit and know-how. People seek education and entertainment online. Use Twitter as a way to provide it.
Content
Make it shareable.
What makes people share? Funny, helpful, newsworthy or inspiring content. When you write a Tweet, imagine how your followers will use it. How will it help them? Every Tweet should have a purpose.
Tweet exceptional content.
On Twitter, there’s a pattern: the most retweeted content tends to contain links, pictures, videos or quotes. Paste a link of any length into the Tweet box and it will automatically be shortened to fit the 140 character limit.
Engagement
What’s the best way to engage your followers?
Ask questions. Listen. Then show people you’re listening by responding. You’ll be amazed at the valuable insights you’ll get about your customers.
Watch the clock.
Twitter happens in real time so there’s plenty of opportunity to guide conversations when they are most relevant to users. Keep your messages timely by tweeting relevant Tweets during events or breaking news.
Hope you found this useful.
Jodie PA to Brian Keen