Shannon Daniels

Nine months ago, I commit some work with Brian in setting up our business franchise. Now when I actually took it on, I've pretty much decided that you know I don't even know if I want to franchise my business but I do know I want it to run like clockwork and so throughout the process it meant that you're reviewing out systems that we had in place and refining those and as part of that is that we actually became accredited to Australian Standard 9001. We were able to analyze exactly what the marketplace is doing. And so we determined that we had 56,000 (0:51- unclear) potential clients of which two thousand more add to each year. We then discovered if we only convert, only had contact with twenty thousand of those clients and only converted one percent of them and gained 200 clients for our own business, we would turn over a six million dollars a year. Now what we're doing suddenly seemed really achievable and that it has ultimately affected our business. And putting together the actual systems and franchise we actually discovered that just our franchise business in license fees alone in Perth is worth 1.5 billion dollars, should we get on that path. So in six months time, yes it has costs us about twenty thousand dollars and a lot of work, but we've basically found one and a half million dollars without selling another product so it's been great.

Now what we’re doing suddenly seemed really achievable and that it has ultimately affected our business.

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