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You are holding a most valuable resource; one that can save you a great deal of time and effort. Sandra & I refer to Brian Keen as the ‘Go-to man for franchising’ and he has drawn from his wealth of experience to produce this fine, easy-to-follow book. It will be invaluable to any reader looking to navigate their way to success in franchising.
Brian was genuinely excited about helping us to bring our business to franchise stage. We actually felt a great sense of great relief to know he was on our side and had the answers and ideas to get us over the line. The team that Brian uses to help implement his programme are first class. There are Branding, Marketing, Legal, Territory and System experts who work closely with you to get things done (and done right, first time!).
The triple digit growth we experienced in 2016 would have left us floundering had we not completed the ‘Franchise Simply’ process and implemented the necessary procedures to cope. You will not find a more knowledgeable, humble, good-humoured and generous person than Brian Keen in the franchise arena. Do yourself a huge favour - read this book and start your own exciting and rewarding journey towards becoming a franchisor.
Hats off to you Brian – you’re the man!
We'd been operating our business for 15 months and were exploring ideas to expand our business. We felt franchising could be the answer and when we spoke to Brian he was genuinely excited about helping us to bring our business to a franchise ready stage. We wanted to develop a franchised business model that was simple and that we could get to market in three months. I researched many firms who do similar things to Franchise Simply and found the prices offered very competitively priced and with pretty much constant access to Brian thrown in, we felt that Franchise SImply was great value. Brian is pragmatic, does not tell you things you want to hear necesarily, but speaks with authority and experience and if your franchising idea is indeed a goer he will give you the confidence to commit, similarly he will tell you if you are not going down a sustainable path - he has great integrity in that way. In short, if I had to start over, I would go with Franchise Simply again. I have always felt that I could contact Brian and ask his opinion or advice, if he says that he will do something he will, and the consultant contact he uses as part of the Franchise Simply System are of the highest quality and provide great value if you chose to use them. Whilst our franchise is now up and operational and expanding, we still utilise Franchise Simply and Brian Keen regularly as a mentor and friend. 5 stars from us.
Needing a practical and step by step ‘how to’ book about franchising? I can’t think of another book I would recommend over Brain Keen’s ‘How to franchise my business, Simply’. I love Brian’s writing style. It is down to earth, easy to read and full of practical tips and relevant case studies to inspire you to franchise your business, simply! Like Brian and his team’s approach to franchising, this book cuts through the traditional franchising maze and offers a simple step-by-step approach suited to a potential franchisor’s budget and needs. Brian brings accumulated experiences to offer wise choices on how to avoid the pitfalls and successfully franchise your business. We have had the privilege of working alongside Brain and Prue as part of their team of experts. We have seen his astute expertise and sometimes uncanny alertness guide and save many business owners from wasting unnecessary time and money to achieve their dreams to a successful franchise. If you really want to understand what franchising is about, and how to approach franchising your business, this book is a must read. Start here and start to take advantage of the generous opportunities Brian Keen and Franchise Simply offer to systematically franchise your business to success.
Adding on to the practical insights from his first must read book “ Should I Franchise my Business” Brian’s latest guide is both practical and intelligent in its approach and considerations. I highly recommend this for anyone who is or will be embarking on the truly satisfying steps to franchise development.
Over the 25 years that I have been advising SME’s I have come across a lot of books that purport to help the business owner better understand and manage their business. It is therefore refreshing to read Brian’s, “How to Franchise My Business Simply” which clearly sets out the issues that business owners should consider when starting down the franchising path. It has practical example’s and case studies, which reinforce the matter for consideration. It is easy to read and doesn’t get caught up in technical jargon. Brian many years of experience and passionate about Franchising comes through with the tools on offer to help people succeed.
“It’s rare to find a business book that exists not to stroke the author’s ego but to inform and educate the reader. I consider Brian Keen’s “How to Franchise My Business Simply?” as essential reading for any savvy business owner looking to grow their business through the franchise model. There’s no beating around the bush, each chapter includes action items you can apply directly to your business, and having completed the book you’ll know not only whether you should franchise but how you can do it step-by-step.”
I have worked with Brian and his clientele for many years now, and find his realistic approach to move you from thinking franchising is just an idea and a concept, to the stage where it is real and working for you is great. He does not overcommit, and tells it how it really is – none of this empty promises that will make you an overnight millionaire stuff. The processes he employs are real and realistic. I strongly recommend his books and courses as a great way for a dedicated entrepreneur to move from a small business to a Franchisor, if that is their desire.
Peter Buckingham CFE is the Managing Director of Spectrum Analysis Australia Pty Ltd, the leading Geodemographic, Territory Planning and Retail Sales Modelling Company in Australia. Peter can be contacted on (03) 9830 0077 or email email@example.com or via the web at www.spectrumanalysis.com.au.
This book truly takes you through all of the questions that you ask yourself before commencing the Franchising process.
Demystifying the entire Franchise world. Many books and franchise professionals, seem to make the franchise process bigger than it is. This books is open, frank and clearly answers each and every questions that I had before commencing the franchising process.
I thoroughly recommend this and every single book that Brian has authored. His real world experience and his transparency and authenticity make him, in my opinion, the absolute leader in the franchising sector.
This is a must read for anyone considering Franchising their business.
He has so much experience, and can really make what can feel like a scary decision sometimes, into a comfortable and enjoyable experience!
HI, I’m Dr. Cameron Hopkins, I’m a chiropractor in Sydney with 2 chiropractic practices.
And I just want people to know, who’s listening to this, that I started using Brian with his systems on how to simply franchise around 8 months ago And it’s been amazing, the transformation, what’s happened within my practice now that we’re looking to franchise this system.
I must say that Brian and his team are very professional in their approach, extremely helpful and always there if anyone needs them. As business owners, it’s important to have the right team on board and using Brian to help franchise my chiropractic system, has been a godsend. Using Brian as my mentor and coach has been the best move we’ve ever made. I’ve always talked about finding someone or using someone, and like most of us, it’s hard to trust and find the right person. Well I came across Brian at the Sydney expo and straightaway found him to be very helpful and extremely informative. So I’ve been using his services now for 8 months and if anyone out there is looking to start franchising, or just needs Brian as a coach or mentor, highly recommend him. He’s very skilled, knowledgeable in the franchise system and has a world of experience.
I just want to say having just finished this workshop with Brian Keen for the weekend that I can honestly say that in the last weekend, I’ve learned more about franchising than what I’ve ever known all my life.
I simply wasn’t able to find anyone of Brian’s caliber and his team, his list of accountants and so on, the people that he’s put together to help us at such a very affordable and manageable rate. I would encourage anyone that’s considering franchising as a business model. You simply have to talk to Brian. He’s the man!
We went to Brian Keen’s franchising workshop, found it informative. We then signed up with Brian to do his franchise mentoring program and we’re finding it really easy to follow. Not having to put in as much work as I have thought and Brian’s been fantastic helping us out along the way. It’s been excellent. Now we highly recommend it for anybody. It’s been great!
I went eventually in for the big package because what I was paying Brian included the legals and included he said templates and documents and things like that.
The information in there, the knowledge that I gained in the first week of paying him was probably more than I thought…was double what I knew and didn’t know, if you know what I mean. There’s just information there which blew me away.
We started our journey with Franchise Simply for two reasons. One was to simplify and systemize our business with a view to expansion through franchising.
We have just done phase one and have been looking at a lot of our systems to see how we are running things and are really excited about improving all these as our business will run better as well as our franchises
We started only about four weeks ago and worked through the first module. We set a lot of time aside from all the other activities we were doing just simply to get this process done. And will keep doing that to keep moving forward.
It has been much easier than we expected. There has been a lot of education along the way. We thought it would be a tricky process but it has been quite simple.
We met Brian about a year ago at the Franchise Expo and it was a real turning point for us. We had been in business for about 12 years and Sandra had always had the desire to franchise the business.
Since then, we signed on our second franchisee this month and we have the third one in the pipeline. And so, we just want to say if you are thinking of franchising your business or moving in that direction, Brian is the man to see, he is the guru, the one with all the answers, he has the systems and it is well worth the time worth and effort to attend done of his workshops and just look at the opportunity and see how he can help you because he certainly helped us enormously to take the business to the next level.
His team of specialists – banding, accounting, digital systems, territories and so on – have all been excellent, all have been helpful, no question too simple or too hard. You don’t feel like you don’t know what you are doing. Business is a journey and everyone is on that journey to success. You just need to learn from other people who are experts in their field, take on their advice and actually do what they say.
Each part of that jigsaw puzzle has been worth investigating. We have grown 100% this year. So from 12 months last August when we to the Melbourne Franchise Expo it was just a dream, it didn’t have any legs and then we went to the two day Workshop where we decided to sign up to one of the programs.
We were 80% there but we realised how much we hadn’t done and so we started the process.
It’s very exciting. If we can do it anyone can
And just like Bill Gates we started in our garage
So, it is a lot of hard work. We are not saying it is going to be an easy road. It will certainly cost you in resources, time and effort but in the end it is well worth it.
I’ve really enjoyed the Workshop so thank you.
It has been so informative and well run with great structure so you knew what was coming up
I was really impressed with your professionalism and the way you could communicate down to the finite details. And the way you put yourselves into the dynamic of so many different businesses is really a huge benefit to everyone in the room.
Your relationships with so many other professional people and the stature they hold in their own facets of business is also definitely beneficial to the system you are putting together to make this soAr much easier rather than so overwhelming.
People can see that it is going to be achievable.
I was lucky to come across Brian K from Franchise Simply at a Franchise Expo here in Sydney about three years ago now.
I was looking at a new way to interact with our customers. I wanted a more intensive customer service experience for our customers so we tried to find something new and we thought franchising would be the answer to that. Previously we employed and we were finding it difficult to get our employees to engage with our customers the same way we would as business owners. So, we decided to divide our business into two sectors, which was large commercial and domestic work.
We weren’t really sure where to start and so, when we saw Brian at the Expo we went to him and asked some questions and that peaked our curiosity.
We went to a Workshop on the Gold Coast which was a nice get away for us. At the Workshop we spent some time looking at our business, looking at whether it was suitable and going from there.
Where are we now?
We are 3 years down the track. We are on a slow burn and are not in a hurry. We have three franchisees and just heading to put on our fourth franchise. We are here at the Expo looking to find another two, maybe three, spending a lot of time focusing on the right franchisee and being careful investing in our brand and looking for our recruits as also investing in our brand.
So, if you are looking for a place to start your business or place to take your franchise concept from a kernel to something that is a bit more developed, I’d like to recommend that you look at Franchise Simply. Go to speak with Brian and take it from there.
As a Certified Management Consultant, (and a Director of the Institute of Management Consultants), dispelling the myths surrounding Consultants can be hard to do. I totally agree with Brian’s views that the road to successful franchising does not need to cost the world, rather experience and practicality can make for a very cost effective solution in Franchising. Not all businesses are suitable for Franchising, but a good Consultant should quickly sort out the wheat from the chaff.
Brian is very knowledgable, has fantastic people, lawyers, marketing, branding people that come in to talk to us and I would thoroughly recommeded this two day seminar to anyone who's concerning going into franchising.
I had an initial confidential discussion with him, and Brian agreed to help me, turn my idea into a franchise. And that's when I was subscribed to the How to Franchise Simply Program.
It was a worthwhile exercise in terms of providing me with the clarity and direction I really needed. If you're connsidering franchising your business, I would strongly recommend talking to Brian Keen, getting more information on his How to Franchise Simply program and attending his How to Franchise Simply workshop.
Nine months ago, I commit some work with Brian in setting up our business franchise. Now when I actually took it on, I've pretty much decided that you know I don't even know if I want to franchise my business but I do know I want it to run like clockwork and so throughout the process it meant that you're reviewing out systems that we had in place and refining those and as part of that is that we actually became accredited to Australian Standard 9001. We were able to analyze exactly what the marketplace is doing. And so we determined that we had 56,000 (0:51- unclear) potential clients of which two thousand more add to each year. We then discovered if we only convert, only had contact with twenty thousand of those clients and only converted one percent of them and gained 200 clients for our own business, we would turn over a six million dollars a year. Now what we're doing suddenly seemed really achievable and that it has ultimately affected our business. And putting together the actual systems and franchise we actually discovered that just our franchise business in license fees alone in Perth is worth 1.5 billion dollars, should we get on that path. So in six months time, yes it has costs us about twenty thousand dollars and a lot of work, but we've basically found one and a half million dollars without selling another product so it's been great.
Hi my name is John O Brien, I'm the founder of Pool Werx and I recently joined the (0:06 unclear) of franchising. I'm here in the franchising exhibition in Darling Harbour and ran into my colleage Brian Keen. I've known Brian Keen for many years in franchising and I regard him very highly for his franchise expertise and consulting and advice on all things franchising. If you're looking for that sort of advice I suggest you go and speak to Brian.
My name is Dr. Alex Ryan, a consulting psychologist in Adelaide. I first met Brian Keen when I saw him on stage at a business conference and I was immediately impressed with the knowledge that he had about franchising. What I've found is he was able to provide some unique knowledge about franchising that we didn't know about such as where to position franchises and also the checkpoints you need to go through in order to correctly and legally do a franchise or franchise out your business. Basically what I've found is that his knowledge of franchising is exceptional, it's (0:39 unclear) shown through the presentation and his study and experience differently show. I took it to the next level and took some basic consulting advice from him with his business Health Check which is a very cheap and inexpensive way of him evaluating comprehensively whether our business is franchisable. What he has able to provide was an excellent service as a guide through it provides a detailed report on whether our business was franchisable, how that franchise would look and further consulting services if we chose to go forward. All in all, I found Brian Keen very approachable, he's a very friendly (1:17 unclear) his service is excellent, his knowledge is exceptional and he is the go to person definitely when it comes to franchising. If I chose to go through franchising, which will be in the near future in the next 12 months, Brian Keen will be the first person I turn to.
A must read book for practical and considerate insights from one of the most experienced practitioners in the business. Many of these insights will be as valuable to you as they have been for literally hundreds who have come before. Learning from their successes and failures means a much smoother transition into franchising – and what I have found to be a most rewarding and personally satisfying venture!
Whenever my Clients need advice on Franchising there is no other person that I send them to. Brian’s knowledge in this field in relation to helping someone develop a franchise without spending a fortune to do so is truly amazing. If you are contemplating Franchising in any way, I would strongly recommend you read this book and seek out Brian’s assistance to guide you through the process.
If you are a business owner and considering franchising your business, you can’t go past the book ‘Exposing 10 myths of franchising’. I have known Brian for over 5 years now and I must say Brian has pulled back the curtains and put everything he knows on franchising in this easy to follow book.
Brian should be your first stop on that journey. Not only will you have gained the best Franchising Advisor there is, you will have gained a new friend to help you through the journey.
I turn to Brian for Franchise advice for all my clients. The guy’s a genius.
As a Chartered Accountant, I have worked closely with many franchisees and franchisors to help maximise their business success. Brian’s book is essential reading for prospective franchisors and if you are in this position, this book provides practical advice which will set you well on your way to achieving your goals.
What a fantastic contribution to the Franchise industry. At a time when other, less informed “experts” are complaining about how hard it is for a small business owner in Australia to Franchise, Brian lays out a clear, concise, practical road-map to Franchising success. Brian teaches with the experience, humility and wisdom of a great teacher. By the end of the book you’ll know clearly if Franchising is for you. And more importantly, you’ll know exactly what you need to do next, on your way to Franchising riches. As business mentors, Brian is THE Franchising specialist we rely on to guide our clients in this area.
I first met Brian through a mutual friend about 18 months ago, she told me that Brain specialised in debunking the misconception that franchising is massively expensive and complicated; having been a founder of “The Tap Doctor” I knew the power of franchising and how a lot of so called experts like to overcomplicate what franchising is and is not. Over the course of the last year Brian and I have explored a range of topics relating to franchising on his radio programs, and I can vouch for his expertise and qualifications when it comes to understanding and implementing franchising systems. Brian cares about people which I believe is the key to his success in an industry which requires discernment. This book contains some gems of information gleaned from 30 years of experience at the franchising coal face. If you are curious to see if franchising is right for your business, buy this book and then talk to Brian as it could save you tens of thousands of dollars and years of heartache.
I recently read Brian’s book “Exposing 10 myths of franchising”, and found it to be a really practical explanation of many of the issues (myths) people raise with myself and others in the Consulting sector of the Franchise industry. As a Certified Management Consultant, (and a Director of the Institute of Management Consultants), dispelling the myths surrounding Consultants can be hard to do. I totally agree with Brian’s views that the road to successful franchising does not need to cost the world, rather experience and practicality can make for a very cost effective solution in Franchising. Not all businesses are suitable for Franchising, but a good Consultant should quickly sort out the wheat from the chaff.
Don’t let the size of this book fool you. I know many authors and have authored a book myself. This great read is about the length that most business books start at. They are then filled with 160 pages of fluff so they look important on the book shelf. This book is just like its author Brian. There’s no fluff. It targets each point directly and doesn’t waste your time going around in circles like a lot of other business books out there. If you want to do yourself a favour. Read it twice and really absorb what Brian is explaining to you. ‘Exposing 10 myths of franchising?’ will open your eyes and show you how easy and affordable it can be to franchise your business. Before having the pleasure of working with Brian Keen I was very close to parting with almost ten times the money that Brian required to get my business franchised. Anyone, whether considering franchising or not, should read this book. It will dispel a lot of the myths out there and open your mind to real possibilities.
Brian Keen has been a tremendous find for me in the expansion of my espresso bar business. In 18 months I have gone from running two espresso bars and not knowing much about franchising to now having two franchised stores (with happy franchisees) plus two new stores set to open over the next 2 months. My expansion plans are very solid, built on the discussions, consulting and templates provided by Brian.
With ‘Exposing 10 myths of franchising’ Brian has put into writing the lessons he taught me – a safe and profitable way to help others build a profitable business.
For me starting a franchise was a massive task and somewhat daunting. Brain’s contacts have been invaluable.
As my franchise grows different challenges will inevitably arise and it is a great comfort to me that I can contact Brian to ask for his opinions and recommendations as well as ask for contacts who can add to my businesses success.
I look forward to forward to a long business relationship with Brian and can highly recommend ‘Exposing 10 myths of franchising’ to all business owners who wish to expand using the franchise model.
Having been in business for myself for over 45 years and currently presiding as Managing Director or board member on 16 Australian and international companies, it was a real gold mine to discover Brain Keen of How to Franchise Simply when I decided to open my first Franchise group.
The 10 Myths covered in this book were all real to me as I began my journey into franchising. They were quickly dispelled once working with Brian. It may sound as if I am completely biased about ‘Exposing 10 myths of franchising’ and your right, I am.
After working with Brian and his franchise strategies and tapping into his brilliant network of franchise savvy experts, my business is already expanding interstate and continues to grow dynamically. I will be looking to further draw on his over 30 years’ experience in this field to continue that expansion internationally.
This is a terrific book about franchising a business, but it’s much, much more. It is about creating a real dynamic changing business and making an impact while delivering huge value in the marketplace to your customers. It is based on experience and results.
If you want to franchise your business in a big way then ‘Exposing 10 myths of franchising’ is a great start.
You can franchise your business without breaking the bank.
Go – if you want to know about franchising you’d be mad not to.
I've come up for information session over the three days and we found out that really informative. It's probably gonna (0:14 to 0:15 unclear) we have to take it to the next step and again we look forward to working with Brian at some stage in the future to take this further.
Hi my name is Catherine Palin-Brinkworth and for 20 years plus I’ve had information businesses helping organisations grow through the performance of their people. I was invited along to the franchising seminar with Brian Keen and I have to say I’d pretty much made up my mind that it wasn’t going to be off a lot of value – I was just interested. Well, after three days I’m blown away – Brian Keen knows what he’s talking about. And not only does he know his content, he is even more deeply an expert in helping you understand how you can take your content and turn it into the most valuable business possible. He really does know how to help you. I am blown away and very grateful I was able to get here this weekend.
I was looking to see if it is possible to franchise, I've definitely learned from this process that it is, and I look forward to working with Brian in the future on that possibility and inspiring me to doing that in the future.
Hi my name is Roz Williams and I’ve attended the weekend with Brian Keen’s How To Franchise Simply. I came not knowing a thing about franchising and I’m going away with a cabinet full of ideas. I’ve actually got some ideas I don’t know what to do with but I’ve come away with three ideas how to franchise is something I am already doing. It could be absolutely wonderful. I suggest anyone could come to this course and walk away with some wonderful ideas. Bring Brian and get some really good information — it’s been fantastic thank you.
Hi my name is Shirley McIllvenny and I’ve just been attending this three-day franchising workshop with Brian Keen. I started up a new business and am really interested in franchising and I really enjoyed the workshop. I found out so much really helpful information and been such great value that I would recommend it for anyone who is thinking of franchising.
I've walked away with now with a much better insight into the whole process. I'm fully prepared to look at taking the business to the next level. If you're looking to franchising your business or take your business to the next level, I highly recommend this workshop.
My name is Darren Bonker, owner of a mid-size accountancy practice in Western Australia. I was referred to Brian Keen of How To Franchise Simply to help me franchise a unique financial services product I had created and I found him really good to work with, understanding what I wanted and always providing simple solutions with clarity and enthusiasm. For me Brian’s franchise program receives a 10/10 in for value for money and 9/10 for overall level of professionalism and service. The workshop and the health check were invaluable and clearly showed me my future path, and Brian provided access to a number of excellent consultants and experts. If you want to franchise your business then I definitely recommend you speak to Brian Keen.
After meeting with Brian over the phone and explaining to him my future dreams for my business, we got to work straight away. We began by outlining the costs involved. Brian’s fees are well worth the investment. Previous quotes I got before speaking to Brian were 8 times more expensive with the cheapest quote being 5 times Brian’s price. The competitions argument is that they do the work for you. This is not true. The fact is you are franchising your business and anyone you deal with is going to require you do the bulk of the work as you are the only one with the answers to their questions. The whole process start to finish took approximately 6 months (this could have been done in 6 weeks if I could allocate all of my time to it. Brian will guide and help you with the steps involved in getting your business legally franchised. He is also there to support you after you have reached the point of being franchise ready. In short, in business and in life it is rare that you come across someone that is genuinely passionate about what they do. When you meet one of these people, hold on with both hands. The value you receive will far outweigh any monetary amount you might pay them. When someone loves what they do they don’t charge you by the minute. On many occasions Brian has called and still calls to see how things are going with my business. I feel as if I am taking on this journey for myself but never by myself. In 3 months I have gone from 1 location to currently having another opened and 2 more under construction. Thanks Brian for your initial and ongoing services. You made the impossible a reality and you did so very quickly.
I’m Stephen Wyles founder of Freight Partners. We’ve been around freight for the past 20 years working with major retailers providing just-in-time freight solutions. In my early days in franchising I was fortunate to meet Brian Keen who taught me so much not just about franchising, but many other aspects about the down-to-earth practicalities of owning, operating, and then growing a successful business. To be frank I don’t know that anyone – in Australia at least – knows more about the ins and outs and the possibilities of franchising. And Brian’s style is very straightforward – what I call the nuts and bolts, not the airy fairy theory you hear a lot of people talk about. Brian is not just knowledgeable, he is also great fun to work with so if you’re contemplating franchising as a way to grow your business and improve your lifestyle I believe it would be really worthwhile to contact Brian Keen at How To Franchise Simply.
Hi – I’m Ron Taylor – Managing Director of a number of companies.I recently attended Brian Keen’s How to Franchise Simply workshop to see if Franchising was right for one of my businesses. The information supplied and the franchising industry contacts presented at that workshop convinced me that Brian’s 30 plus years within the industry was a valuable resource to tap into. I’ve since found that his course content is outstanding and his personal support exceptional, putting How to Franchise Simply a step above most in the information dissemination industry. If your business needs to move to the next step of being franchised, I would certainly recommend that you contact Brian or attend one of his workshops – NOW.
When we started our franchise back in Perth in 1992, we actually started with the name and a concept that we got from the USA. Brian work really closely with us to help us get established as a franchisor way back then across Australia and New Zealand it wasn't long in fact before we're going to be the largest white colour franchise across both countries with eighty franchisees up and running. Today, obviously after drawing on Brian's experience, our company has grown, Expense Reduction Analysts now operates in more than 27 countries around the globe. And while I'm retired now, which is why I'm dressed like this, our UK company enjoys a turnover well in excess a $20 million Australian dollars. I'm still growing successfully today despite my retirement. If you're seeking some help in franchising, if you're looking to try and find that person in Australia who knows more about franchising, then you're going to take my word for it. That Brian Keen is your man. If I wanted help with franchising today, Brian's the guy I'm going to see. He's got the ethic, with the work ethic and the knowledge and skill to help most people.