Do It Yourself

Could You Be Sitting On A Multi-Million Dollar Franchise Goldmine?

If you’re looking to grow your current business, but wondering how to open more outlets without having to take up unnecessary debt from the banks, let me introduce you to the correct approach on how to franchise your business.

Done right, this is a truly exciting business model that will accelerate your business progress, so that you get not just the profits you want, but also the time to enjoy them.

Imagine being able to enjoy life with your family, go fishing, take overseas holidays … the freedom to do what you want…

That’s what successful franchising can give you.

Your Fast Track To Franchise Success

My Do-It-Yourself Program is the foundation to my Franchise Success Path

Through this self-paced package, there’s the opportunity for you to achieve franchising success, fast and cost-effectively.

This Package takes all I’ve learned over the last 30 years, both as a franchisee, franchisor, and consultant and broker to literally scores of franchise groups here and overseas and distilled it into four information-rich modules.

You get my Franchise Success Path system in a set of manuals

The manuals include a lot of:

  • Supporting material and
  • Templates
  • Videos and podcasts

The manuals are delivered in both hard copy and soft copy so you can work your way through my four step franchise process – action step by action step at your own pace

To help you get your head around the trickier bits you also get:

  • Tickets to my Weekend Franchise Training Workshop
  • Access to my team of franchise experts
  • And some time with me

Module 1 – Develop Your Franchise Foundation

This foundation module is your fast track to franchising knowledge and it works out if your business is suited to this business model. It will also begin to lay the foundations of your new organisation’s structure and systems.

I work with you one-on-one in a private 2 – 3 hour start the process with an online FranchiseBusiness Health Check to see if your business is suited and to develop your project plan.

And it will give you the opportunity to work on your marketing and franchise advertising plans.

Module 2 – Define the Money and Systems

This is the ‘money module’, the time when we work out where your cash is being generated and where it’s flowing to. You’ll start planning your budgets, working out potential franchise fees and considering territory options. You’ll also develop the support and communication systems you need to make sure your franchisees are happy and profitable, so they can keep delivering income to you.

Clear, relevant and comprehensive documentation keeps a franchised business performing and on track. In this module you will also look at putting together your franchise agreements, disclosure documents, marketing plans, operations and procedures manuals, and business plans, and checking to ensure that all documents are commercially appropriate.

Module 3 – Design Your New Franchisor and Franchisee Businesses

With the core components of your franchise business now in place, this module begins the process of setting up your franchise outlets and bringing your first franchisee on board to test your system and refine the documentation and processes. And you look to setting up your franchisor side of the new business.

Module 4 – Deploy Your Franchise Business and Recruit Your Franchisees

Finally, in this module you will prepare recruitment and marketing plans, recruit your first set of new franchisees and carry out franchisee induction. You will build your franchised business into the future.

And There’s More…

As well as these four modules, as part of my Self-Paced package you will also get:

  • A wealth of tried and tested support material and document templates that will save many hours of your time.
  • Two tickets to one of my Franchise Training Workshops of your choice.
  • Videos of my previous workshops so you get even more knowledge about what works and what doesn’t in franchising.
  • Access to franchise savvy specialist experts in dealing with legal documents, corporate structures, accounting, territories, documentation and lots more.
  • Access to regular forums during which I discuss important franchise topics with other experts in the sector.
  • Admittance to a password-protected Members’ Website. You’re now part of my community and it’s here that I share the latest in franchise thinking, additional resources, ideas and tips.
  • And much more…

What Others Say About Brian’s Programs!

My name is Darren Bonker, owner of a mid-size accountancy practice in Western Australia. I was referred to Brian Keen of How To Franchise Simply to help me franchise a unique financial services product I had created and I found him really good to work with, understanding what I wanted and always providing simple solutions with clarity and enthusiasm. For me Brian’s franchise program receives a 10/10 in for value for money and 9/10 for overall level of professionalism and service. The workshop and the health check were invaluable and clearly showed me my future path, and Brian provided access to a number of excellent consultants and experts. If you want to franchise your business then I definitely recommend you speak to Brian Keen.

Darren Bonker

Nine months ago, I commit some work with Brian in setting up our business franchise. Now when I actually took it on, I've pretty much decided that you know I don't even know if I want to franchise my business but I do know I want it to run like clockwork and so throughout the process it meant that you're reviewing out systems that we had in place and refining those and as part of that is that we actually became accredited to Australian Standard 9001. We were able to analyze exactly what the marketplace is doing. And so we determined that we had 56,000 (0:51- unclear) potential clients of which two thousand more add to each year. We then discovered if we only convert, only had contact with twenty thousand of those clients and only converted one percent of them and gained 200 clients for our own business, we would turn over a six million dollars a year. Now what we're doing suddenly seemed really achievable and that it has ultimately affected our business. And putting together the actual systems and franchise we actually discovered that just our franchise business in license fees alone in Perth is worth 1.5 billion dollars, should we get on that path. So in six months time, yes it has costs us about twenty thousand dollars and a lot of work, but we've basically found one and a half million dollars without selling another product so it's been great.

Don’t let the size of this book fool you. I know many authors and have authored a book myself. This great read is about the length that most business books start at. They are then filled with 160 pages of fluff so they look important on the book shelf. This book is just like its author Brian. There’s no fluff. It targets each point directly and doesn’t waste your time going around in circles like a lot of other business books out there. If you want to do yourself a favour. Read it twice and really absorb what Brian is explaining to you. ‘Should I Franchise My Business?’ will open your eyes and show you how easy and affordable it can be to franchise your business. Before having the pleasure of working with Brian Keen I was very close to parting with almost ten times the money that Brian required to get my business franchised. Anyone, whether considering franchising or not, should read this book. It will dispel a lot of the myths out there and open your mind to real possibilities.

Hi – I’m Ron Taylor – Managing Director of a number of companies.I recently attended Brian Keen’s How to Franchise Simply workshop to see if Franchising was right for one of my businesses.The information supplied and the franchising industry contacts presented at that workshop convinced me that Brian’s 30 plus years within the industry was a valuable resource to tap into.I’ve since found that his course content is outstanding and his personal support exceptional, putting How to Franchise Simply a step above most in the information dissemination industry. If your business needs to move to the next step of being franchised, I would certainly recommend that you contact Brian or attend one of his workshops – NOW.

Ron Taylor

After meeting with Brian over the phone and explaining to him my future dreams for my business, we got to work straight away. We began by outlining the costs involved. Brian’s fees are well worth the investment. Previous quotes I got before speaking to Brian were 8 times more expensive with the cheapest quote being 5 times Brian’s price. The competitions argument is that they do the work for you. This is not true. The fact is you are franchising your business and anyone you deal with is going to require you do the bulk of the work as you are the only one with the answers to their questions. The whole process start to finish took approximately 6 months (this could have been done in 6 weeks if I could allocate all of my time to it. Brian will guide and help you with the steps involved in getting your business legally franchised. He is also there to support you after you have reached the point of being franchise ready. In short, in business and in life it is rare that you come across someone that is genuinely passionate about what they do. When you meet one of these people, hold on with both hands. The value you receive will far outweigh any monetary amount you might pay them. When someone loves what they do they don’t charge you by the minute. On many occasions Brian has called and still calls to see how things are going with my business. I feel as if I am taking on this journey for myself but never by myself. In 3 months I have gone from 1 location to currently having another opened and 2 more under construction. Thanks Brian for your initial and ongoing services. You made the impossible a reality and you did so very quickly.

We’ve Helped All These Systems With Their Growth!

Franchise Alliance
The Cheesecake Shop
Pure Natural
Pressed 4 Time
Pets Paradise
Mail Boxes Etc
Kwik Kopy
Jim's Mowing
Expense Reduction Analysts
Eagle Boys Pizza
Donut King
Domino's Pizza
Chicken Treat
Cash Converters
Brumby's Bakery
Bed Shed
Auto Masters

Join The Self-Paced, Do-It-Yourself Program

My Self-Paced, Do-It-Yourself Package is an exciting opportunity for you to create a successful franchise business simply and cost-effectively. If you would like to know more, or have any questions, then call me on 1300 960 136 or email

And if you would like more input from me and my team of experts, ask about our other tailor-made programs.

Do It Yourself January 19, 2016

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101 John Lund Drive, Hope Island, Queensland 4212

1300 960 136