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It’s rare to find a business book that exists not to stroke the author’s ego but to inform and educate the reader. I consider Brian Keen’s “How to Franchise My Business Simply?” as essential reading for any savvy busi¬ness owner looking to grow their business through the franchise model. There’s no beating around the bush, each chapter includes action items you can apply directly to your business, and having completed the book you’ll know not only whether you should franchise but how you can do it step-by-step.
Needing a practical and step by step ‘how to’ book about franchising? I can’t think of another book I would recommend over Brain Keen’s ‘How to franchise my business, Simply’. I love Brian’s writing style. It is down to earth, easy to read and full of practical tips and relevant case studies to inspire you to franchise your business, simply! Like Brian and his team’s
approach to franchising, this book cuts through the traditional franchis¬ing maze and offers a simple step-by-step approach suited to a potential franchisor’s budget and needs.
Brian brings accumulated experiences to offer wise choices on how to avoid the pitfalls and successfully franchise your business. We have had the privilege of working alongside Brain and Prue as part of their team of experts. We have seen his astute expertise and sometimes uncanny alertness guide and save many business owners from wasting unnecessary time and money to achieve their dreams to a successful franchise. If you really want to understand what franchis¬ing is about, and how to approach franchising your business, this book is a must read. Start here and start to take advantage of the generous opportunities Brian Keen and Franchise Simply offer to systematically franchise your business to success.
I have worked with Brian and his clientele for many years now, and find his realistic approach to move you from thinking franchising is just an idea and a concept, to the stage where it is real and working for you is great. He does not overcommit, and tells it how it really is – none of this empty promises that will make you an overnight millionaire stuff. The processes he employs are real and realistic. I strongly recommend his books and courses as a great way for a dedicated entrepreneur to move from a small business to a Franchisor, if that is their desire.
Peter Buckingham CFE is the Managing Director of Spectrum Analysis Australia Pty Ltd, the leading Geodemographic, Territory Planning and Retail Sales Modelling Company in Australia. Peter can be contacted on (03) 9830 0077 or email firstname.lastname@example.org or via the web at www.spectrumanalysis.com.au.
Over the 25 years that I have been advising SME’s I have come across a lot of books that purport to
help the business owner better understand and manage their business.
It is therefore refreshing to read Brian’s, “How to Franchise My Business Simply” which clearly sets
out the issues that business owners should consider when starting down the franchising path.
It has practical example’s and case studies, which reinforce the matter for consideration. It is easy to
read and doesn’t get caught up in technical jargon. Brian many years of experience and passion
about Franchising comes through with the tools on offer to help people succeed
You are holding a most valuable resource; one that can save you a great deal of time and effort. Sandra & I refer to Brian Keen as the ‘Go-to man for franchising’ and he has drawn from his wealth of experience to produce this fine, easy-to-follow book. It will be invaluable to any reader looking to navigate their way to success in franchising.
Brian was genuinely excited about helping us to bring our business to franchise stage. We actually felt a great sense of great relief to know he was on our side and had the answers and ideas to get us over the line. The team that Brian uses to help implement his programme are first class. There are Branding, Marketing, Legal, Territory and System ex¬perts who work closely with you to get things done (and done right, first time!).
The triple digit growth we experienced in 2016 would have left us floundering had we not completed the ‘Franchise Simply’ process and implemented the necessary procedures to cope. You will not find a more knowledgeable, humble, good-humoured and generous person than Bri¬an Keen in the franchise arena. Do yourself a huge favour - read this book and start your own exciting and rewarding journey towards be¬coming a franchisor.
Hats off to you Brian – you’re the man!
This book truly takes you through all of the questions that you ask yourself before commencing the Franchising process.
Demystifying the entire Franchise world. Many books and franchise professionals, seem to make the franchise process bigger than it is. This books is open, frank and clearly answers each and every questions that I had before commencing the franchising process.
I thoroughly recommend this and every single book that Brian has authored. His real world experience and his transparency and authenticity make him, in my opinion, the absolute leader in the franchising sector.
This is a must read for anyone considering Franchising their business.